Everybody talking about AI will be the biggest wealth generator
When in reality it’s going to be distribution
Specifically short form content and native ads
I don’t think the future of business belongs to the companies that use AI the best.
I think it belongs to the companies that create the best content at the highest volume.
Ecommerce brands
B2B
Info sellers
Agencies
SaaS
Doesn’t matter what business.
Everyone is going to need a shit ton short-form content.
The winners over the next 5 years will be the businesses that can consistently pump out high-quality short-form content faster than everyone else.
In 2031, Content as a Service will be the business model everyone will do.
Like Ecom in 2021.
When these enterprise brands switch marketing spending from streaming to short form…
Oh my god.
People are not ready.
But I am.
I’ve scaled agencies to $4M/year, I tried everything:
- Meta and X ads
- Newsletters/nurture sequences
- Cold outreach
- Organic content
And 99% of people do it DEAD WRONG.
The BEST combo is to use all 5 in tandem as one big channel instead of 5 different ones.
Use organic content to get newsletter leads.
Turn viral content into paid ads. And target leads who’ve interacted with your organic content.
Cold DM and cold email people who engage on your content.
Each channel amplifies into another.
Omni channel + specificity + volume = $300k/mo
How to add 6-figs a month for your content agency:
Content Engine: LI and X lead magnets, client results, and education
Outbound: LI Sales Nav + Instantly
Inbound: Email marketing nurture sequence
RevOps: Clay, Apollo, and CRM automations