Aaron Lund

DTC Retention Marketing

[Aaron Lund @copylund]

@digitalcrash0ut 100%. Group chat over Slack any day

[Aaron Lund @copylund]

@maxwellcopy Lmao my gf just ordered a fat box of that. She definitely fell for that pop-up

[Aaron Lund @copylund]

@Brothers_Media_ Was thinking the same thing

[Aaron Lund @copylund]

@Ibrahimxdarwish 100% true. Outbound on social media without a personal brand attached is brutal

[Aaron Lund @copylund]

Just spent an hour renegotiating comp with a client

Chill guys, but got lowballed like a mf

After explaining why I can't accept that low of an offer, one guy on the call said:

"If I were in your shoes, I'd jump at this opportunity"

Bruv

You have no concept of what it's like to be in my shoes

You've been climbing the corporate ladder for 15 years and have ZERO entrepreneurial experience

So yes, I bet you would take that opportunity

Not even trying to be a dick about it, but it's like comparing apples to oranges

Working to the bone for less than what your time is worth is the 9-5 mentality

I know because I used to do it

Once you build something for yourself and realize how valuable your time actually is, you can start calling shots with confidence

[Aaron Lund @copylund]

@danellisona Employee-dominant vs employer-dominant

[Aaron Lund @copylund]

@mattepstein Facts. There's a big difference between "free value" and "being loud"

[Aaron Lund @copylund]

My top 5 revenue-driving emails in the last 30 days for one client:

1) Text-only ($12.1k, 30 words)
2) Text-only ($5.5k, 111 words)
3) Text-only ($3.1k, 160 words)
4) Text-only ($2.9k, 130 words)
5) Designed ($2.6k)

Text-only emails are king

I said the same thing a few days ago

If you aren't consistently using text-only emails for your brand, you're leaving money on the table

For this particular client, I only send ~12 campaigns per month, and 4 of them are plain text

The numbers speak for themselves

They are the perfect pattern interrupt against the status quo of heavily designed emails

Not to mention they take half the time to produce

But there's a catch...

You can't be a shit copywriter

(aka let Claude one-shot it)

If you leave it to AI, you'll get mediocre results and think to yourself:

"Text-only emails suck"

I promise you, they don't

Hire a skilled copywriter, use plain-text sparingly, and the results will follow

[Aaron Lund @copylund]

@Saturdaymatters And people still think Claude is good enough on its own

[Aaron Lund @copylund]

@oliverkenyon 🔥🔥

[Aaron Lund @copylund]

Former dropshippers turned DTC brand owners make for the perfect clients

They are dialed in on ads, always have an open mind, are willing to pay for good work, and are CHILL dudes

They feel more like friends than clients

On the flip side, corporate-style ecom brands are often stuck in their ways, less open to new ideas, and they pinch pennies

Ex dropshippers take the W

[Aaron Lund @copylund]

@elliotkovac28 Pretty insane output for AI ngl

[Aaron Lund @copylund]

I need to stop talking about my work to 9-5ers

After explaining what I do, I get one of 4 responses:

1) They tell me it's not going to last long

2) They tell me their 9-5 is basically the same

3) They tell me I'm working too much and not living life

4) They tell me AI basically does all the work and it takes no skill

Most are just straight up haters, and that's exactly why their future will likely consist of a cubicle, a headset, a 30 minute unpaid lunch, and a boss bitching at them all day

Haters gonna hate

[Aaron Lund @copylund]

@cbwritescopy Lazy clickbait

[Aaron Lund @copylund]

@B2Bluka Nah bro let’s clock in to a 9-5, drink after work, sleep, and repeat for 40 years

[Aaron Lund @copylund]

Cheat code: plain-text emails for DTC brands

All semi-decent email marketers already know that, but I'm chiming in for anyone who's not convinced

Just sent one out last week for one of my clients:

30 words long
1 hyperlink to the PDP
Signature from the founder

That's it

It's now their highest-revenue email of all time (by over 2x)

Not saying that designed emails should be replaced

But they should 100% be a part of your email strategy