Money doesn't reward rational people.
It rewards obsessed ones.
Read the long books.
Build the weird brand.
Work the 30-day sprint.
Then disappear and come back sharper.
Don't be logical.
Don't be normal.
Be rare. Be obsessive. Be you.
That's the whole game.
@EcomTable How is your belief shifting positioned in your copy and do you commonly balance this with simple explanations, complex, are do you do it entirely based on your market and avatar/their awareness stage?