@CopyWithOlli for a new business with almost no social proof yet,, which lever would u pull??
Also would love to see an example of copy where all 7 of them are used:
@CopyWithOlli Hot Take: Creative Strategy Is Cooked.
It still worksโbut beginners, focus elsewhere.
Everyoneโs pumping the same creatives. Market saturates, trust drops, ad costs rise.
Businesses will turn to organic. My theory: itโll be bigger than ever in 2027.