๐. ๐๐ญ'๐ฌ ๐๐ฎ๐ง ๐ค
It does take time out of your day, even if you delegate it, but seeing the numbers creep up and having conversations with people you would never have spoken to, makes it all the the better.
๐๐จ๐ง๐๐ฅ๐ฎ๐ฌ๐ข๐จ๐ง: back to point 1 just start - itโs leg day ๐ป
๐ ๐.๐ ๐ฆ๐ข๐ฅ๐ฅ๐ข๐จ๐ง ๐ข๐ฆ๐ฉ๐ซ๐๐ฌ๐ฌ๐ข๐จ๐ง๐ฌ ๐ข๐ง ๐๐ ๐๐๐ฒ๐ฌ (from scratch) without a content strategy & here's what I learned ๐คย Especially point 2 is powerful ๐
The simpler you make it the higher the reward. follow this threath for all points.
๐) ๐% ๐ข๐ฌ ๐ซ๐๐๐๐ฒ ๐ญ๐จ ๐๐ฎ๐ฒ ๐ง๐จ๐ฐ ->ย they will reachout to you if you showcase value
๐) ๐๐% ๐ข๐ฌ ๐ข๐ง ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐ ๐๐ญ๐ก๐๐ซ๐ข๐ง๐ ๐ฆ๐จ๐๐ trying to decide what solution to buy
๐) ๐๐% ๐ฉ๐ซ๐จ๐๐ฅ๐๐ฆ ๐๐ฐ๐๐ซ๐
๐)๐๐% ๐ง๐จ๐ญ ๐ฉ๐ซ๐จ๐๐ฅ๐๐ฆ ๐๐ฐ๐๐ซ๐
๐. ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐ฐ๐ข๐ฅ๐ฅ ๐๐จ๐ฆ๐ ๐ญ๐จ ๐ฒ๐จ๐ฎ ๐ธ
The rule of thumb is to have people see your brand 7 times before one recognises it and labels it as "known".
There is a great book by @sabrisuby (Sell like crazy) which essentially breaks-down the market in the following 4
. ๐๐๐ง๐๐ซ๐๐ญ๐ ๐๐จ๐ง๐ญ๐๐ง๐ญ ๐ฉ๐๐จ๐ฉ๐ฅ๐ ๐๐๐ง ๐ซ๐๐ฅ๐๐ญ๐ ๐ญ๐จ ๐
You have 1 second to capture interest and if you do that well, the LinkedIN algorithm rewards that as some angles on content have gone parabolic (at least for us)
We ask ourselves the following questions
Some people get upset, even on a professionally intended platform like LinkedIN. At the end of the day you're interacting with people behind brands.
What can I say - people are very passionate about pizza ๐ which brings me to the next point ๐
๐. ๐๐จ๐ฅ๐ฅ๐ฌ ๐ฐ๐จ๐ซ๐ค (๐๐ฌ๐ฉ๐๐๐ข๐๐ฅ๐ฅ๐ฒ ๐ข๐ง ๐ ๐ซ๐จ๐ฎ๐ฉ๐ฌ) ๐คก
The first polls on how many bananas fit into one container got 18.000 impressions, 9.000 unique views and 1000 votes ๐
The last on frozen pizza poll did almost 20x which sparked a whole discussion on pizza ๐
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