4 isn't always better than 1.
4 people on your growth team means 4 dashboards, 4 opinions, and 3 different answers to "are we on plan?"
1 Prophit Engineer means 1 forecast, 1 system, and 1 person accountable for the number.
@Seanfrank@iamshackelford@stevenborrelli@Jaredorkin
I’ve fallen in love with golf, and the season is getting ready to get reved up again. One thing I have struggled with is my weak ankles. Years of NfL games have destroyed my ankles, I don’t know that I’m cut out for just golf shoes. I think I need golf BOOTS! https://t.co/2qf0FI0NVH
Dear Operators,
In Slack, copy/paste the message from the screenshot below:
If you don’t receive a CLEAR answer by Monday…
We want to build you a custom spend<>aMER model, for FREE.
Delivered in 2–3 days. No strings attached.
Open to 7- and 8-figure Shopify brands.
DM me if you want one.
Everyone with a functioning brain knew that hiring Anjali Ranadive as the Stockton Kings GM was incredibly stupid, but holyyyyy shit
Must-read from the NYT: https://t.co/gjG3hTPCue
Growth Is Change.
Twelve years ago, we started CTC in a 100 sq ft office above the Blue Frog bakery.
Our first project was trying to convince Russel Wilson to take equity in a brand called "Eat The Ball" (seriously look it up).
It was our first iteration. The-figure-it-out-and-do-whatever-someone-would-pay-us-to-do-version.
We had no ideas of an exit and not a single opinion on cost caps 😉. We wanted meaningful work, with people we loved, in service of entrepreneur's dreams.
We have changed 1000 times since then.
Because that's what growth is... constant change.
Today, I get to announce another change.
A strategic growth partnership with The Acacia Group.
This isn't an exit, it's an acceleration.
Acacia brings deep experience in backing tech-enabled services. Together, we're building a next-generation platform for helping DTC brands grow predictably and profitably.
CTC isn’t just a marketing agency. It’s a philosophy:
→ Every dollar is an investment
→ Every activity must tie to outcomes
→ Every system must drive leverage
Acacia shares these beliefs and has a vision for how we push it further.
Together we are going to scale our investment in technology to drive value and leverage for our customers while seeking out best in class services to expand the platform.
Among the many special parts of this for me:
Because we became an ESOP in 2022, over 100 CTC employees participated meaningfully in this moment.
The win meant more because the people who walked the road with me participated in it.
Employee ownership works.
More founders should explore it.
If you're a founder or CEO, I would urge you to consider it. Our people act like owners because they are. It has been a fundamental competitive advantage in an industry with lots of turnover.
This was not just a financial event, CTC isn’t just a marketing agency. It’s a philosophy:
→ Every dollar is an investment
→ Every activity must tie to outcomes
→ Every system must drive leverageit was a moment of shared legacy.
From here forward we are actively looking for world-class service providers who care about delivering predictable, profitable growth as much as we do.
If that’s you, or someone you know, let’s talk.
The DTC landscape is changing.
→ Capital is scarce
→ Efficiency is table stakes
→ Outcomes matter more than ever
We're committed to using technology, talent, and operational rigor to build the most effective profit partner in the space.
To DTC Twitter specifically.
Thank you.
You’ve made this journey possible, we aren't here without you.
As @tonychoPPC always says:
“Today is the best we’ve ever been… and the worst we’ll ever be.”
Growth Is Change.
Twelve years ago, we started CTC in a 100 sq ft office above the Blue Frog bakery.
Our first project was trying to convince Russel Wilson to take equity in a brand called "Eat The Ball" (seriously look it up).
It was our first iteration. The-figure-it-out-and-do-whatever-someone-would-pay-us-to-do-version.
We had no ideas of an exit and not a single opinion on cost caps 😉. We wanted meaningful work, with people we loved, in service of entrepreneur's dreams.
We have changed 1000 times since then.
Because that's what growth is... constant change.
Today, I get to announce another change.
A strategic growth partnership with The Acacia Group.
This isn't an exit, it's an acceleration.
Acacia brings deep experience in backing tech-enabled services. Together, we're building a next-generation platform for helping DTC brands grow predictably and profitably.
CTC isn’t just a marketing agency. It’s a philosophy:
→ Every dollar is an investment
→ Every activity must tie to outcomes
→ Every system must drive leverage
Acacia shares these beliefs and has a vision for how we push it further.
Together we are going to scale our investment in technology to drive value and leverage for our customers while seeking out best in class services to expand the platform.
Among the many special parts of this for me:
Because we became an ESOP in 2022, over 100 CTC employees participated meaningfully in this moment.
The win meant more because the people who walked the road with me participated in it.
Employee ownership works.
More founders should explore it.
If you're a founder or CEO, I would urge you to consider it. Our people act like owners because they are. It has been a fundamental competitive advantage in an industry with lots of turnover.
This was not just a financial event, CTC isn’t just a marketing agency. It’s a philosophy:
→ Every dollar is an investment
→ Every activity must tie to outcomes
→ Every system must drive leverageit was a moment of shared legacy.
From here forward we are actively looking for world-class service providers who care about delivering predictable, profitable growth as much as we do.
If that’s you, or someone you know, let’s talk.
The DTC landscape is changing.
→ Capital is scarce
→ Efficiency is table stakes
→ Outcomes matter more than ever
We're committed to using technology, talent, and operational rigor to build the most effective profit partner in the space.
To DTC Twitter specifically.
Thank you.
You’ve made this journey possible, we aren't here without you.
As @tonychoPPC always says:
“Today is the best we’ve ever been… and the worst we’ll ever be.”