Jitaditya Banerjee

Interested in startups,ai and automation

[Eshaan Kansal @eshaankansal]

GTM is not virality.

Right now, I am building a GTM engine for a company that only wants to work with businesses doing €100M+ in revenue and with 200+ employees.

This is how it worked out.

They did not ask for founder-led content.
They did not ask for a launch campaign.
They did not ask for reels.

They needed a system to identify the right enterprise accounts, understand what is happening inside them, and earn the attention of the people who can actually make decisions.
So this is where we started.

First, we built a verified company database across Germany.

Then we added hard filters and gates to remove anything outside the ICP.
We do not treat every company inside the ICP as equal.
We score them in five tiers.

A to D are still potential fits, ranked from strongest to weakest.
E is outside the market and does not get worked.

Then we research the accounts.
What has changed in the last 3 to 9 months?
What are they building, hiring for, changing, or struggling with?
What agencies, tools, and systems are already in the picture?
After that, we map the buying committee.
Not just job titles.
We look for the people who can sponsor, champion, influence, block, or ultimately approve a decision.
Then we verify the data, enrich the right contacts, and build a hypothesis:
Why this company?
Why this person?
Why now?

Only then is outreach worth doing.
This is the part people skip when they talk about GTM.

They jump straight to content, cold emails, or a launch.

But none of that matters if you are speaking to the wrong company, the wrong person, at the wrong time.

The full GTM loop starts before the first message and continues after it.
Research creates the hypothesis.
Outreach tests it.

Conversations show what is real.
Pipeline and revenue show what actually works.

That feedback improves the ICP, scoring, research, and messaging for the next cycle.

The first version of this system took months to build for a 20-year-old legacy media company.

Now, with AI increasing the research throughput and a human reviewing the actual judgment calls, we can identify 20 to 30 relevant decision-makers a day.

Not random contacts.
People inside a tiered market, connected to a real company context, with a reason a conversation could matter now.

Tip of the iceberg for a gtm engine.

[Ojas Kandhare @ojaskandy]

We built 1984's Big Brother

Moonshot is the first agent that listens to you 24/7, builds the deepest context on your life, and acts before you ask

100 beta spots are now open: https://t.co/uLvr442cYN

[Samit Mehar @samitmeharr]

Just spent $100 on API credits to find out we are SoTA 😋

[Jitaditya Banerjee @cratepicka]

"The magic you're looking for is within the work you're avoiding".
Heard this quote years ago nd it always seems to somehow find its way into my life.
Either through my own achievements or my peers.

[Jitaditya Banerjee @cratepicka]

Having nothing to lose and hence having everything to gain is truly a freeing mindset.
Such a mindset allows you to realise that building anything requires you to be able to face any criticism with a growth mindset.
Allowing you to beat insurmountable odds.

[Jitaditya Banerjee @cratepicka]

Having a change of environment to work in from time to time is honestly a great way to be productive and get work done.
Working with a team you enjoy hanging out with makes every session 10 times more productive

[Jitaditya Banerjee @cratepicka]

Solving distribution and getting the first 5 users is often the hardest for SaaS products.
Came across various hurdles and solutions.
One of the major triggers for a consumer to buy something is clearly understanding the result and that should be what you always lead with.

[Jitaditya Banerjee @cratepicka]

Building with AI has taught me so many things within the past few months. Mainly the fact that not knowing a particular framework or technology is not a limiter anymore and that you can learn and build anything. Building tools with your own personal touch will be the future.

[Jitaditya Banerjee @cratepicka]

Had issues with common CRM tools pricing and features so I built my own. One which automatically updates simply with screenshots of your outreach message and or connection request. Hoping to reduce the friction of manually updating your leads and unifying them across platforms.

[Jitaditya Banerjee @cratepicka]

Looking to learn more about how startups and brands grow and each stage of their lifecycle.
Happy to connect with and chat about anyone interested in these sectors.

[Jitaditya Banerjee @cratepicka]

@why_always_Neel Hi interested in learning more about marketing and getting users now

Let's connect

[Jitaditya Banerjee @cratepicka]

Context switching doesn't just waste time.
It fragments your thinking
you never fully leave the last task
you never fully arrive at the next one.
You're always half-present, everywhere.
Seeing many executives waste their time like this connecting different communication software.

[Jitaditya Banerjee @cratepicka]

Hey twitter / X!
Building an AI system that synthesizes team decisions so people stop re-explaining the same context over and over in meetings,emails and other channels.
BITS Goa, based in Mumbai.
Anyone interested in AI/automation or growth let's connect!