Lee | Korean Ecom Guy

Building 🇺🇸 Ecom brand from 🇰🇷 | 2026 Goal: $300k/month | 12 weeks 1 year challenge start

[Lee | Korean Ecom Guy @crazy_mode46]

@fromzerotomill Easy

[Lee | Korean Ecom Guy @crazy_mode46]

@danielhangan_ study

[Lee | Korean Ecom Guy @crazy_mode46]

@fromzerotomill Type

[Adam Gillman @AdamGillman]

I built a $260M ecom company fully bootstrapped (with my team)

Here's how in 15 steps:

1. Find a problem you personally hate as a customer (5 min)
2. Validate market size. Ours was $900M and growing
3. Find a co-founder with 7+ years of proven chemistry
4. Spend 12+ months on product — not 4 weeks like most founders
5. Target 80% gross margins before you spend $1 on marketing
6. Launch 100% subscription only; no one time purchases ever
7. Price at premium : $10 signals $10 quality
8. Offer 50% off month one — test every variation, this always wins
9. Run influencer cohorts of 25-50 : expect 10% to convert, kill the rest fast
10. Whitelist winning influencer content as paid ads — 20-40% of budget
11. Text every new subscriber personally within 24 hours
12. Survey customers before building any new product and know it won't fail before you make it
13. Don't launch product 2 until product 1 is undeniable : we waited 30 months
14. Hire a CFO before you think you need one ; they are a growth hire not back office
15. Sell from strength not desperation. We had $19M net income before exploring exit

$0 raised from venture capital.
$103M annual revenue.
$260M acquisition.

Comment "PLAYBOOK" and I'll send you the full breakdown.

[Shaun Eng @shauneng]

https://t.co/I4GBViMdJN

[John @johnvirality]

cluely hit $7m/year posting AI-generated corporate memes

seriously

no influencers
no production team
no fancy editing

just slideshows of exhausted office workers with captions like:

"when your manager schedules a meeting to discuss the meeting about the meeting"

so i documented the ENTIRE case study behind it after reverse engineering 10 of their accounts for 5+ hours...

here's what's inside:

→ why silly content consistently outperforms professional content

(and why polished marketing activates skepticism almost instantly)

→ the psychology behind the "advertising recognition reflex"

→ the exact slideshow format responsible for millions of views

→ the chatgpt images prompts used to generate the visuals

→ the text overlay formulas that make people immediately send the post to a friend

("when...", "nobody talks about...", specific-number hooks, absurd reframes)

→ the 4-frame slideshow structure with the highest swipe-through rates

→ how to adapt the model to productivity, dating, fitness, finance, wellness, and almost any other niche

→ the account setup that turns silly content into actual revenue

→ the production workflow that takes 5-10 minutes per post

→ the volume strategy behind 10-20 posts per day

→ the CPM math showing how a format this simple can generate serious income

→ the exact content framework that helped turn a slideshow account into a $7m/year business

all from my research into one of the simplest and most replicable content models i've seen this year

like + comment "CLUELY" and i'll send you the full breakdown

(must be following + RT for priority access)

will stop sending these out in 24h

[Lee | Korean Ecom Guy @crazy_mode46]

@johnvirality Cluely

[affprinter @affprinter]

I spent 20 hours creating a NEW Miro board which shows you exactly step by step how I made 6 Figures with TikTok Organic affiliate

it includes case studies of 8+ accounts on TikTok that have done 6 figures in revenue
( including full funnels )

Comment “Miro” and I’ll send it to you via DM
**must be following + retweet to receive

[Lee | Korean Ecom Guy @crazy_mode46]

@affprinter Miro

[Lee | Korean Ecom Guy @crazy_mode46]

@alecsandrull Page

[Luke Thorburg @lukethorburg]

I went from living in a garage → an 8-fig business in 2 years with the marketing sauce I learned on X

But most of what you read about ecom/ads on here is bullshit. Flexing from guys who’ve never done it.

A few real killers taught me everything I needed to know.

Here’s who to actually follow:

1. AI Advertising — @alexgoughcooper — killer DTC agency, building and sharing his own AI tools

2. Brand Building — @Seanfrank — ecom final boss. Growing Ridge before your favorite guru ever opened ads manager

3. TikTok Shop — @jtsarafa — scaled his own brand through TikTok Shop & helped plenty of others do the same

4. Creative Strategy — @DenneyDara — the mastermind behind your favorite $1M+ creatives

5. Organic Virality — @oliverbrocato — turned going viral into a repeatable formula that he used to scale & exit his own brand

6. Facebook Ads — @nicktheriot_ — FB ads Top G. X is just the tip of the spear for his banger YouTube content

7. DTC Strategy — @mrsharma — end-to-end funnels and growth. Pulling the strings behind 2026’s fastest-growing brands. BANGER podcast

8. Building Affiliate Armies — @brian_blum1 — built affiliate engines on both brand-side and agency-side. Great podcast, and an absolute chiller of a guy

9. Email Marketing — @maxwellcopy — the retention autist behind the emails of the world’s biggest brands

10. Image Ads — @Simon__Rob — built a career turning statics → cash machines on FB Ads

So many more I couldn’t fit. Follow every one of these accounts if you are serious about leveling up.

[🍀 Federico Bartoli @f3dericobartoli]

Some DTC brands scaling with direct response advertorials that you should check out:

- Nuubu Detox: https://t.co/pR7flkpk8s

- PelviPulse: https://t.co/83y8aYlbRN

- Peak Saunas: https://t.co/qFLilgfLjd

- Best Beard Stuff: https://t.co/GaevslJwIk

- Mama Bear Oasis: https://t.co/N8OMxDUSxy

- Calvris: https://t.co/ESp6hXddhI

- Healife: https://t.co/RRJZDphH2Q

- Kilgour MD: https://t.co/yl3KTRVAX6

- Bandoo Pads: https://t.co/M9ufJiE2dN

[Adam Gillman @AdamGillman]

Ecom is the #1 best business in the world in 2026.

And I'm not saying that because I built one to $260M.

I'm saying it because the math is undeniable:

1. No cap on revenue
— we went from $0 to $103M in annual revenue in under 5 years

2. No one physical location required
— we ran a global business from a laptop

3. No inventory risk if you structure it right
— subscription model means predictable demand

4. No VC required
— we raised $0 and kept virtually all the equity

5. Customers pay you before you fulfill
— unlike almost every other business model

6. Retention compounds
— every subscriber you keep is revenue you don't have to re-earn

7. Data ownership
— you know exactly who your customer is, what they buy, and when they churn

8. Exit multiples are extraordinary
— we sold for $260M on $103M revenue

I've been in mobile technology. Fitness. Cannabis. Children's health.

Nothing compounds like a well-structured ecom brand with a subscription model and strong unit economics.

The ceiling doesn't exist.

The only question is whether you pick the right category, build the right product, and have the patience to let it compound.

Most people quit before the compounding becomes visible.

Comment "X" if you want my full playbook of everything I learned while building my business and how you can too :)

**must be following + retweet to receive.

[Nick 🇨🇭 @nikitalienov]

made my first $1,000,000 in 2.5 months

so far ecom has been one of the best things that happened to me in past 3 years

and the life made me learn 3 HUGE lessons, while the last one is the most painful.

but without mastering those, it would never be possible

1. giving over getting
this is so fucking simple but yet most of us are too focused on gaining something from this life (like wealth, respect etc.)

while forgetting the simple fundamental of why such things even happen...

it's all about genuine value that you give to the world

very simple ➡️ people are ready to give you something ONLY if they believe that you or whatever you have to offer is more valuable to them than the price that you ask for it.

and it comes down to things like money, time and relationships every single time

2. every lock has a key to it
at this point, i don't care about whatever downfall happens to me, i believe that 99% of bad scenarios always have the way to the victory as long as i put my mind to it.

and whenever i face some sort of threat, i always think about this image (spolier: there is almost always something you can do)

3. NEVER ever get comfortable
i built my first ever "serious" business in 2020 when i was 17, with around 9 employees working with me for over 2 years straight

and i thought i figured it out...

up until 2022 when it all crashed

and all because i was not "prepared" for the war, took a huge L to the chin and started thinking that war was the reason i failed

bullshit.

if i were to simply push harder and be smarter during these 2 years, idk if i would even start ecom now 😂

this is why now. every single day i have a fear of not pushing hard enough.

this feeling that im not producing enough output never leaves me and i don't event want to fix this mindset.

but let it be so.

anyways, ask me anything

[Lee | Korean Ecom Guy @crazy_mode46]

@jspujji Ugc

[Jordan Hill ⚙️ CRO for Shopify Brands @jordanhill11]

53 ecom sites we steal CRO ideas from 👇

💊 Health / Supplements:

Scandinavian Bio Labs
Create Wellness
Mars Men
MindBodyGreen
Rheal Superfoods
Beam Organics
Gruns
IM8 Health
Liquid IV
Obvi
Olipop
Absolute Collagen
Seed
Moon Juice
Manual
Attaboylabs

🛁 Personal Care:

Hears Earplugs
Hello Klean
Supply co
Ever Eden
Jones Road Beauty
Glossier
Hismile
Bambu Earth
Duradry
Histrips
Respire Strips
Suri Toothbrush
Loop Earplugs
Live Larq
Nord Scents

🏠 Home / Kitchen:

Mothers Earth
Mellow Sleep
Lick Paint
Khoy Company
Laundry Sauce
Hexclad
Brooklinen
Eight Sleep

👟 Fashion / Accessories:

True Classic
Ridge Wallet
Burga
Ekster
Tropic Feel
Halara
OrbitKey

🐾 Pets:

PetLab Co
Wuffes
Itch
Tuft & Paw
Tractive
Petlibro
ST ARGO

Which ones have I missed? 🤔

[Lee | Korean Ecom Guy @crazy_mode46]

@mrbrandowner Playbook

[Brandon @mrbrandowner]

We scaled our supplement brand to $3M/month with MRR

$35M+ run rate this year
30k+ subscribers
77.7% margins

I put our entire strategy into one doc + a 30 min video

I covered:

- the MRR model that pays you even when your ads are off
- outscaling your competitors
- the creative engine behind every winning ad
- how to actually scale past $1M/month
- the payment processors nobody's using yet
& more

Like + RT + Comment "PLAYBOOK" and I'll send it straight to you

[Lee | Korean Ecom Guy @crazy_mode46]

@lukejcellis Playbook

[Luke Ellis | eCommerce Email & SMS @lukejcellis]

I'm giving away the system behind $50M in email revenue.

Built from 100+ brands. It's FREE

The Ultimate Email Marketing Playbook.

(^ if I do say so myself)

10 modules covering every system, framework, and process we've used to consistently hit 35–50% of total store revenue from email.

Inside:

Auditing Your Account
List Growth & Pop Up Mastery
Flows Mastery
Campaign Mastery
Deliverability Secrets
Segmentation Success
Campaign Calendars
Email Design 101
Copywriting 101
Done-For-You Email

Basically everything.

If your email channel isn't your most profitable channel, this will show you exactly what's missing.

Most brands are leaving 35–50% of their revenue on the table.

That's SO MUCH f*ckin money

If you want that extra cash...

This is how you go get it:

1. Follow me
2. Like t& repost his post
3. Comment "PLAYBOOK

I'll send it straight over.