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5 SEO findings from Google's helpful content update:
1. Authority sites win (as always)
Sites with strong, relevant backlink profiles continue to thrive.
2. Real brands win
Legitimate brands that actually sell stuff didn't experience much volatility. Most of the brands I studied had audiences on social or YouTube.
3. Niche sites that survived were different
Let's face it: most affiliate websites are terrible. But the sites that survived (and even thrived) had three qualities:
✅ Expert-led, original content - within seconds, you can tell that the content on these sites is different:
⬩ An actual expert creates it.
⬩It's incredibly nuanced and original (I scanned top results with Originality).
⬩Publishing volume isn't a concern. Instead, the focus is less, but more.
✅ The websites had extremely relevant backlinks from quality sources. Also, the backlinks are hitting pages that deserve them (linkable assets).
✅ Many of the niche sites also had personal brands. For example, one brand had over 30,000 YouTube subs.
5. Same domain ranking with multiple pages
Google did a nice job of eliminating SERP monopolies before this update. But it's back.
Now, one domain can occupy multiple positions with different pages.
Good luck out there!
Our State Of SEO survey is split into 2 separate reports to address distinct challenges and opportunities faced by an agency or in-house professional. via @sejournal: https://t.co/f54Zr8cXTH
#seonews#SEO
7 ecommerce link building tactics:
-Publish great blog posts for specific keywords
-Try HARO
-Organize a PR campaign
-Ask partners to link to your site
-Create eye-catching infographics
-Snag competitor links
-Reach out to resource pages in the industry
https://t.co/gtDZPiOqKB.
Here's how to use the skyscraper link building technique:
• It involves finding content on competitors’ websites that has a lot of backlinks. Then create a better piece of content on the same topic and encourage sites to link to your content instead
https://t.co/bE57kcKixQ.
Local SEO keyword research is when you find keywords people search for when looking for products, services, or amenities in their areas.
Our local SEO keyword research guide will teach you exactly this 🔎 https://t.co/OsCMIbtSZt.
Whether you're an SEO pro or new to the world of search optimization, Keyword Difficulty (KD) is a valuable metric to grasp. Check out this infographic for a simple breakdown of KD scores 👇💡
https://t.co/tWZou86OA0.
Chandrayaan-3 Mission:
Chandrayaan-3 ROVER:
Made in India 🇮🇳
Made for the MOON🌖!
The Ch-3 Rover ramped down from the Lander and
India took a walk on the moon !
More updates soon.
#Chandrayaan_3#Ch3
GA4 is built with Google AI at its core to surface relevant insights, predict future consumer behavior and give you a full view of your performance.
In the latest video tutorial video, we cover how you can use these functionalities to fit your needs! ↓ https://t.co/gyu3CWSBBs
There are so many people to follow in the SEO industry.
How do you pick?
Simple:
Focus on diversity to get a nice blend of unique angles:
By philosophy: White, grey, and black hat
By geography: International, national, local
By niche: E-com, SaaS, education, media
By industry focus: Agency, affiliate, lead gen, courses
And I'm just scratching the surface.
The point is:
You can learn from everyone.
One of the most important decisions of a marketing campaign is deciding what ⚡️type⚡️ of campaign you want to run. We’ve prepared some ideas to help with this. https://t.co/zahN7F9tGN.
If you need a refresher, here are the stages of the content marketing funnel:
•TOFU: attracts attention
•MOFU: generates leads
•BOFU: drives conversions
Here's how to build an effective content marketing funnel: https://t.co/bkfvMUyJbf.
10 AI content generators to make great content in minutes:
-AI Writing Assistant
-AI Social Content Generator
-Free Title Generator
-Jasper.ai
-GrowthBar
-Scalenut
-Lately
-ClickUp
-ContentShake
-SEO Writing Assistant
https://t.co/In4O0RgFHs.
7 SEO Automation Tools
1. Position Tracking
2. Site Audit
3. Brand Monitoring
4. Link Building Tool
5. My Reports
6. Log File Analyzer
7. Organic Research
Find the right one for you here: https://t.co/4keTkksqDD.