Marketing Illustrated

We illustrate the best marketing concepts from the most remarkable marketers and leaders.

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Now Illustrating: the 22 Immutable Laws of Marketing

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... and then refunds your money if you can finish it.

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Most towns have one: a steakhouse that serves a three-pound steak for $50 -

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Critical for entrepreneurs: It always starts with a great product. But having a great product, is not enough to win.

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What if you could take most of your marketing budget, and put it into making a remarkable product?

(Didn't say the remark would be "suits my stomach")

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These chairs are now common.

There was a time when they were revolutionary. Made by Herman Miller, they cost $750. The average office chair cost less than $100.

"The best design solves problems, but if you can weld that to the cool factor, then you have a home run," - Herman S

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In Japan, Honda got into customers’ minds as a manufacturer of motorcycles, and apparently most people don’t want to buy a car from a motorcycle company.

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In the 1990s, if you told friends in New York you bought a Honda, they might ask you,

“What kind of car did you get? a Civic? an Accord? a Prelude?”

If you told friends in Tokyo you bought a Honda, they might ask you, “What kind of motorcycle did you buy?”

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When Blendtech blended a $600 iPhone to show their blenders are badass.

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The more competitive your market is, the more you should run away from anything most other companies stand for. If other companies stand for "quality" or "stylish", you shouldn't.

Generally, no company tries to stand for "non-quality." If they all stand for quality, no one does

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@will_lawrenceTO @ycombinator Noting this applies after they have had the chance to experience the product.

[Will Lawrence @will_lawrenceTO]

Jotting down some lessons from @ycombinator before I forget:

1) If they won't pay for it, it's not valuable - free pilots, design partnerships and advisors are a trap

2) Launch early - we got our first two customers before we even had a website

con'td

[Marketing Illustrated @creatrsmedia]

"The essence of marketing is narrowing the focus. You become stronger when you reduce the scope of your operations. You can’t stand for something if you chase after everything."

- Al Rais & Jack Trout, the Law of Focus

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@KevinNaughtonJr This is what stack overflow is for.

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@EntropicEmber @Copyghostt Hmm... I'd pick the former for testing for potential and the latter for executing once potential is found.
Different avenues present different results, depending on your goals. Testing is important.

[Marketing Illustrated @creatrsmedia]

@Copyghostt True. It's a hard pill for "ideas don't matter believers." Truth is both ideas and execution matter. A good idea ensures you are working on the right thing. Good execution ensures you are working the right way.

Interesting thing is, you can only reach both by continuously doing.

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marketing** than in any other human activity (outside of government activities, of course).

**totally made up statistics. But you get the point.

[Marketing Illustrated @creatrsmedia]

When I say Xerox, what do you think of?

Xerox tried to become a personal computer company. 25 years and 2 billion dollars later, everyone still thought of it as a copy machine.

If you think the answer to a marketing problem is money. Think again. More money is wasted in

[Marketing Illustrated @creatrsmedia]

When you want to call a cab from your phone, you call a….

(complete in your head/in the replies before reading further)

The 22 immutable laws of marketing:

Law 1: Its better to be first, than to be better.

Guess which ride sharing company has higher customer satisfaction?

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When you have a headache. You take a...

(complete in the replies before reading further)

The 22 immutable laws of marketing:

Law 1: Its better to be first, than to be better.

(guess the first ibuprofen company?)