Spent 15 years inside regional law firms.
The pattern was always the same: great marketing department, attorneys who didn't know how to use it.
Not a bad department. Not bad attorneys.
A structural gap nobody had named.
Attorney BD doesn't fail because lawyers are too busy. It fails because no one has closed the structural gap between what marketing builds and what attorneys will actually use in front of clients.
https://t.co/82w0uFoMZ5
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