Crossroads

Purveyor of real communication. Specializing in influencer relations, cause marketing, crisis management and internal relations. @IPREX_Global partner.

[Crossroads @crossroadsus]

Take a minute to read some great content from our VP of #Health and #Finance discussing the evolving #healthcare consumer: https://t.co/zEkJ6RIDI0

#PublicRelations #PR

[UCM PR Program @UCM_PR_Program]

Check out our latest blog about a new PR strategy book from @UCM_PR_Program faculty @hansenhorn and @AdamHornPR. It features case studies from @ChildrensMercy @crossroadsus @Trozzolo @FightCRC @weathertech @ZF_Group https://t.co/ednaCLVahB

#UCMPR #UCMPRFaculty #PRStrategy

[Adam Horn @AdamHornPR]

Thank you @ChildrensMercy @crossroadsus @Trozzolo @FightCRC @weathertech @ZF_Group for contributing real-world case studies that will help PR students and professionals better understand the importance of solid PR strategy. https://t.co/01YCHPw8YO

[Crossroads @crossroadsus]

Wonder what's ahead for the #2018economy? Our client, @UMBBank, held one of its Economic Forecast presentations in Denver, Co., yesterday. We were on the road managing media and learning about their 2018 economic forecast. @denverpost article here: https://t.co/49ePuBEJtn #PRlife

[Crossroads @crossroadsus]

Our crew was on the road today in Ohio helping to generate awareness of @SpiritAirlines launching seven new destinations heading out of the Columbus airport. #MediaBuzz: https://t.co/YkW4h4ho4b #PRlife

[Ashley Ball @ashmball]

Profits = uniqueness, innovation and meaningfulness. #prsaks #millenials

[PRSA Kansas Chapter @PRSAKS]

.@MikeSwenson, president of @crossroadsus: "we have to go from storytelling to storyliving."

[ShareLikeBuy @ShareLikeBuy]

Know who you are NOT for - key for building authenticity. We can't be everything to everyone. Insight from @DSWShoeLovers #sharelikebuy

[Crossroads @crossroadsus]

"Marketers have a responsibility to push boundaries." @MediaMktgGuy #ShareLikeBuy

[Mike Swenson @MikeSwenson]

North Canton, Ohio voters getting some election day relief from @crossroadsus client Spirit Airlines. https://t.co/7qdMmp7xzA

[UCM PRSSA @UCMPRSSA]

.@MikeSwenson offers key advice:
1. Be curious and stay informed
2. Seek a mentor right away
3. Go the extra mile & give back
#PRProDay16

[Kansas City Business Journal @KCBizJournal]

These are #KC's best public relations professionals: https://t.co/RSBjW8kh8u @GKCPRSA #KCPrism #KCbiz

[Crossroads @crossroadsus]

"Reputations take years to build and seconds to destroy" -- @MikeSwenson in the latest #PR Exec #podcast https://t.co/M7HPEkqi8Y

[Crossroads @crossroadsus]

.@MikeSwenson gives us another example of how media training never goes out of style: https://t.co/JvHR8W7pty

[Mike Swenson @MikeSwenson]

I just did the first of three podcast interviews on #PR. Take a listen. https://t.co/Cp9aQm5VYu

[Mike Swenson @MikeSwenson]

Big toast from @crossroadsus to @CauseMktgNYC for a great day of engaging conversation about #causemarketing #CMS16

[Mike Swenson @MikeSwenson]

@MTV using its brand to take on real issues - race and gender bias, rape culture, equal pay. #CMS16 https://t.co/WAgrtzC1Vj

[Mike Swenson @MikeSwenson]

Brand & Mission alignment is the most important factor when companies & nonprofits partner together. @ForMomentum #CMS16

[Cause Marketing Summit @CauseMktgNYC]

"90% of Americans are more willing to make a purchase that provides a social benefit & millennials are 95% more willing!" @bpowernyc #CMS16

[Cause Marketing Summit @CauseMktgNYC]

Fact: 88% of people believe corporations can influence causes for good & 78% of people believe they should! @bpowernyc of @GSG #CMS16