Whoa my face is in MY inbox. I'm the spotted wild animal that is featured in Mark Masters @YouAre_TheMedia (YATM) Thursday newsletter. YATM is a supportive marketing learning community.
In this week's edition Mark talks about "Community as a Service". Love it. Are you in YATM?
When crafting your 'Value Ladder' - it’s important to look at the FIVE product categories you need in your Brand System.
These all need to work together as an ecosystem. I teach this in my #BrandCompass programme
#brandstrategy https://t.co/a8t7fmozpQ
When you know your VALUE PROPOSITION and TARGET AUDIENCE well – then you're in a good position to look at how to build a 'Value Ladder' of different offers and price points - that serve that audience.
#buildyourbrandmachine#marketing#brandstrategy https://t.co/a8t7fmozpQ
When it comes to building your 'Value Ladder', make sure you can say YES to these questions:
"Is each product/service OBVIOUSLY different?"
"Do they make sense together?"
And, can you answer this:
"What problem do they each solve?"
#brandstrategy https://t.co/a8t7fmozpQ
Join me as I open the new term for my 12-week programme to help entrepreneurs completely TRANSFORM their approach to marketing, branding & business positioning.
This is NOT a marketing course!
Term starts 21 Feb. Are you coming?
All the details here: https://t.co/Xp25zcCQJy
Join me as I open the new term for my 12-week programme to help entrepreneurs completely TRANSFORM their approach to marketing, branding & business positioning.
This is NOT a marketing course!
Term starts 21 Feb. Are you coming?
All the details here: https://t.co/Xp25zcCQJy
In response to a critical vulnerability identified on July 13, 2021, we're working with the @WordPress Plugins Team to deploy software updates to users running #WooCommerce (versions 3.3 to 5.5) and the WooCommerce Blocks feature plugin (versions 2.5 to 5.5).
The more specific you can be in what you're putting out into the world, the easier it is for people to:
➡️ "See" you (you become visible to them)
➡️ "Get" what you're saying
➡️ Understand whether you're the expert they've been looking for
#brandclarity#subjectmatterexperts
Video has been huge the last few years & this trend looks set to continue. Here are some Video Marketing Predictive Trends for 2021 from 18 Industry Experts via @wave_video#video#marketing https://t.co/AexvIxPjz6
Video has been huge the last few years & this trend looks set to continue. Here are some Video Marketing Predictive Trends for 2021 from 18 Industry Experts via @wave_video#video#marketing https://t.co/AexvIxPjz6
What #socialmedia#marketing predictions do you see for 2021? Here's a collection from 10 top marketing experts which may help steer your marketing efforts. (from @SMExaminer) https://t.co/KtDqqEDmJB
KAMCAST EP002 is OUT! David Ventura talks to @lisa_brice about 'Creating Personal Relationships in an Impersonal Environment'. Lisa is a Master NLP Trainer, Performance Coach & Equine Learning Specialist. Listen now: https://t.co/KktFjjAxj1
#keyaccountmanagement#podcast
If Google (and other search engines) aren’t finding your content, people searching for you aren’t either! Discover why optimising your content is important and how to optimise it. Here's some help from @CRostlund#blogging#optimisation#SEO https://t.co/USQFTooN7o
If SEO Twitter ran the election:
SEOs: Votes correlate with speech length!
Google: Just run good candidates
Bill Slawski: Here are some election patents
Tech SEOs: How to determine winners using Python
Barry Swartz: That's old
Neil Patel: Votes correlate with speech length!