I created a 13-page mini-course...
Showing you how my 8-figure ecom clients create and test static ads FAST.
- GPT Prompts
- Design Principles
- Common Mistakes to Avoid
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Every man should aim to look:
• Jacked
• Masculine
• Intimidating
And the fastest way to get there?
Develop the “Bear Mode” physique.
Here’s how it works:
I really shouldn't be doing this...
But, F*ck it.
Here are 30 emails that are so good at booking meetings they should be illegal
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Something crazy happened: after 6 months of learning, testing & running cold email campaigns full-time I started posting about it on X, LinkedIn, YT & Reddit
The amount of inbound I get asking questions / for help is insane
In pursuit of karma points, I try to give helpful replies
Now I have lots of random replies so I just picked out 10 to share
Here we go:
1. How much does a lead cost you with cold email?
Depends on the cold email infrastructure. Let’s take a real example:
You have 3 inboxes from 10 domains each. Each domain costs $12/y and each inbox costs $24/y. That’s $840. Say, you also pay for Instantly’s hyper growth package $97/m and around $15/m for email verification.
Provided you’re already at peak inbox capacity, you send out 900 emails per day. Counting with 6 days per week, that’s 5400 emails per week and around 23000 / m (not exact due to change in number of days in a month). If you’re sending a 5-sequence email, each month you can target 4600 leads.
Suppose you nail your lead list, with highly relevant emails: 70% open-rate, 4% reply rate, and 25% opportunity rate: you got yourself 46 warm leads. Factor in call booking rate (25%), show up rate (50%) and close rate (33%), and you’re at 2 new customers.
So, each month you pay $92 per new customer (ridiculously low).
2. How do you identify “hot” leads within your ICP for higher conversions?
Look for activity signals when scraping your leads:
- activity on LinkedIn
- activity on X
- being part of certain groups, communities
- relevant job postings
- relevant news
- YoY growth
- YoY decline
3. I should disable open-rate tracking, right?
Majority of cold email gurus tell you to disable open-rate tracking, since it might cause a drop in deliverability. I haven’t experienced any major effects in deliverability, but even if it did cause a slight drop, you should use open-rate tracking (in the beginning of your campaign). Here’s why:
If you set up a new campaign with new email copy, you don’t know what’ll work and what won’t. I’ve seen many accounts of people that thought they were blacklisted (because they didn’t get any replies). Turns out, their open-rate was like 30-35% due to shitty promotional first lines. Also, when you send emails to hyper-targeted small lists, you may only get a couple of replies per email variation. At that rate, differences in reply rate may not even be statistically significant to decide which works best.
One last thought for open-rate tracking: another reason why I think open-rate tracking is doable: many corporates do use open-rate tracking internally, meaning it’s not unheard of for ESP algos.
4. How to properly A/B test?
To measure what works and what doesn’t, you need to be strategic. People forget that email copy is not the only thing you can test. But first, let’s talk about copy:
I’ve seen many cases where people A/B test 2-3 completely different email bodies with different subject lines.
Sure, you’ll know which one works best, and you can continue your campaign with the winning message, but will you really know why it performed better? No. When you have a new subject line, a new first line, a new email body, and a new CTA, you don’t know what change you can attribute your success to.
Change one thing at a time: subject line, first line, email body, social proof, ps line, etc. This way you’ll know exactly how small changes affect human behavior. And don’t stop here.
You should also A/B test sending times, lead source, geography, and so on. All the little details you can set when prospecting, you can also test.
Also, if you overuse spintaxes, it’s nearly impossible to A/B test with statistically significant results.
5. Where to buy lists from?
Generally, never buy lists from anyone. Sure, you might have a trusty guy who you can buy a list from, but the majority of Fiverr and Upwork dudes are trash. They sell lists multiple times that become overused and outdated. Maybe you buy a list of 5k prospects in the ecom space in the US. Probably one of the hottest niches in cold email. Everyone is looking for those lists. Now, imagine you’re the 3rd person blasting emails to that list. Especially if your emails are not 10/10, you’re NGMI. What also matters is that data churns fast. People go out of business, change jobs, or even, businesses might rebrand. 10 out of every 100 email addresses you have now, won’t work next months. Think about that.
6. How to scrape lists yourself?
Cheapest and easiest way you can use if you’re on a budget:
- Free Apollo account (from custom domain)
- Create search in Apollo
- Go to Apify for Apollo scraper
- Scrape unlimited leads from your Apollo list with Apify scraper for free
- Enrich your list with another Apify scraper (Linkedin decription, posts, news, etc)
- Clean your list in Google Sheet
- Using GPT Google Sheet integration, categorize leads according to whatever criteria you have, based on LinkedIn company description
- Verify list with MillionVerifier
7. Any small secrets to increase reply rate?
Define “small secrets”. Some people may think these are obvious, some never heard of them:
- start a conversation instead of instant pitching
- use a PS line
- pitch in the PS line
- don’t fake compliment
- use hyper relevant offers
- use hyper relevant copy
- think from their perspective: what would make them think “wow” this dude actually took the time to write an email to me
- when creating your offer, make it specific to recipient’s position
- when creating your offer, take marketing sophistication levels into consideration
8. Any small secrets to increase deliverability?
- experiment with everything
- don’t overdo spintaxes
- keep your domains fresh
- use mostly MS365 & Workspace inboxes
- rotate inboxes monthly
- check health regularly
- check your IP regularly
- create yourself a deliverability troubleshooting SOP
- randomize # of emails sent out each day (withing 10% range)
9. How many emails should you send from each inbox to stay under the radar?
Max 30/inbox. Ramp up slowly. Don’t stop sending emails when you run out of leads. Prepare your next batch of leads for when you run out.
Also, I’ve been thinking about randomizing the number of emails sent out each days. Probably a good thing if you wanna stay under the radar.
10. How to add personalization that hits the mark?
Look for any datapoints that you can use to answer the following question in your head: “why did you email me with your offer?”
- because I saw you’ve been promoted to SDR
- because your growth has been stagnating
- because you’re part of the “lead gen” LinkedIn group
- because I really resonate with your mission
etc
you get the point
Having a good storyboard to send to creators can make a world of difference between creators getting your UGC ads bang on
Or constantly sending back content for reshoots
So I thought I'd give away an entire folder filled with different types of storyboard images that we use in our briefs to our creators at AdTok
Repost this tweet + Comment 'STORY' and I'll DM it to you
EYEBALLS METHOD
The easiest and fastest way to make your first $10,000 online
- Create 100's of posts in 13 mins
- Source them to posters that runs accounts for you
- Monetise the views and make money
If you want to make the easiest $10,000 of your life:
1) Like
2) Retweet
3) Comment "EM"
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Just hit my third $100,000/month profit month in a row.
95% profit margins. 80 clients. With just 1 VA. And less than 4 working hours a day.
I've got a 39 minute video walking you through the model that got me here.
Comment "model" for the link.
Cold email is no joke.
You can easily book an insane amount of calls for cheaper than any other method.
Booked up today because of it
You're missing out
The age-old debate among marketers: inbound or outbound - which is better?
It’s almost like choosing sides in a political debate: left or right?
But the truth is, neither is the right answer.
Here’s why:
Using inbound without outbound is like opening a shop but not telling anyone - it’s there, but no one knows about it.
Using outbound without inbound is like knocking on doors with nothing to offer - people might answer, but you’re not giving them a reason to buy anything from you.
See, the point of these two channels is to be complementary to each other. When a synergy is formed between the two channels, you win:
- Inbound builds trust, outbound accelerates results
- Outbound brings them in, inbound keeps them interested
- Inbound nurtures, outbound closes the deal
- Outbound targets, inbound attracts
- Inbound plants the seed, outbound harvests it
Your product page probably sucks...
I've optimized Beautifully Yu's PDP to increase CR, AOV and LTV.
And I'm giving the editable Figma file for Free!
Like + Comment "Figma" to get it.
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I don't understand why people don't just lock in on YouTube
I'm consistently generating over $60,000 a month with it (long form only)
You don't need a course.
Let me send you a free video on exactly how to do it.
Just Retweet and Comment "VID"
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ChatGPT can 10x your sales & marketing skills.
I put together 200 ChatGPT prompts for someone who wants to start using AI to sell more & work less.
Like, Rt & comment "send” below & I'll send them to you
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The Blindsight device from Neuralink will enable even those who have lost both eyes and their optic nerve to see.
Provided the visual cortex is intact, it will even enable those who have been blind from birth to see for the first time.
To set expectations correctly, the vision will be at first be low resolution, like Atari graphics, but eventually it has the potential be better than natural vision and enable you to see in infrared, ultraviolet or even radar wavelengths, like Geordi La Forge.
Much appreciated, @US_FDA!
Starship will make life multiplanetary, preserving life as know from extinction events on Earth, so long as it is not smothered by bureaucracy.
There is more government regulatory smothering every year. If this continues, all large projects in the United States will be illegal.
For example, look at the farcically slow build of the high-speed rail line in California. After spending several billion dollars over many years, there is almost no progress.
The Department of Government Efficiency is the only path to extending life beyond Earth.
Coverup of Trump Assassination Attempt Officially Collapses – Top Democrats Admit Secret Service Stood Down & The DHS/DOJ Are Involved In A Massive Coverup!
Jack Posobiec will join me on air with exclusive developments that threaten the Deep State
https://t.co/dkTVMCqEte