Chris Shihadeh

Founder of Skylab Digital. Industry leader in performance marketing.

[Chris Shihadeh @cshihadeh]

I spent too much time trying to turn C players into A players. It rarely worked.

A players raise the standard. B players can grow. C players drain time and accountability.

Your best employees should define your culture, not your lowest performers.

[Chris Shihadeh @cshihadeh]

@michhachula @DarioAmodei OpenAI models are noticeably better that Claude’s lately. We shifted most of my team to gpt accounts and I know several businesses that have done the same. Seems like after the fable 5 release, cut and re-release, all models have become increasingly less reliable

[Chris Shihadeh @cshihadeh]

The best networkers don’t try to close everyone.

Build relationships. Stay useful. Let the right doors open.

#Networking #PerformanceMarketing

[Chris Shihadeh @cshihadeh]

We deliberately break campaigns that are already printing money.

Keep the winner running. Test new angles, creatives, and channels before the current one stops working.

That’s how we moved early from Facebook + YouTube into CTV.

#Innovation #MediaBuying #CTV

[Chris Shihadeh @cshihadeh]

I was dead broke, and one call changed everything.

After my agency failed, I took a sales job. A week later, a friend called needing leads. I quit 2 days later. That call became Skylab Digital.

Which business biography stayed with you?

#Books #Entrepreneurship #Leadership

[Chris Shihadeh @cshihadeh]

I was dead broke, and one call changed everything.

After my agency failed, I took a sales job. A week later, a friend called needing leads. I quit 2 days later. That call became Skylab Digital.

Which business biography stayed with you?

#Books #Entrepreneurship #Leadership

[Chris Shihadeh @cshihadeh]

Excited to attend https://t.co/AbUpakoJzC next week with Richard Clark!

We are looking forward to connecting with industry friends and partners, meeting new people.

If you’ll be there, shoot me or Richard a message. Would love to connect while we’re in town.

[Chris Shihadeh @cshihadeh]

Excited to attend https://t.co/AbUpakoJzC next week with Richard Clark!

We are looking forward to connecting with industry friends and partners, meeting new people.

If you’ll be there, shoot me or Richard a message. Would love to connect while we’re in town.

[Chris Shihadeh @cshihadeh]

Some of our best work is free.

We make the right introductions, help partners grow, and strengthen the industry.

What’s the best free intro you’ve received?

#Networking #Insurance #LeadGeneration #Partnerships

[Chris Shihadeh @cshihadeh]

Some of our best work is free.

We make the right introductions, help partners grow, and strengthen the industry.

What’s the best free intro you’ve received?

#Networking #Insurance #LeadGeneration #Partnerships

[Chris Shihadeh @cshihadeh]

We kill more ad concepts than we run.

AI helps us test hooks, angles, and scripts faster. Our strategist picks the strongest ideas, then humans write and shoot the final ad.

AI gets us to the shortlist.

A human writes the ad that spends.

#PaidMedia #AI #MediaBuying

[Chris Shihadeh @cshihadeh]

We kill more ad concepts than we run.

AI helps us test hooks, angles, and scripts faster. Our strategist picks the strongest ideas, then humans write and shoot the final ad.

AI gets us to the shortlist.

A human writes the ad that spends.

#PaidMedia #AI #MediaBuying

[Chris Shihadeh @cshihadeh]

Back from Affiliate Summit East in NYC packed with partner meetings, new opportunities, great conversations, and plenty of pizza.

From Google’s Mastermind opportunity to discussions with Roku, Universal, and new supply partners, the trip delivered.
Now back to Arizona heat. #ASE

[Chris Shihadeh @cshihadeh]

Back from Affiliate Summit East in NYC packed with partner meetings, new opportunities, great conversations, and plenty of pizza.

From Google’s Mastermind opportunity to discussions with Roku, Universal, and new supply partners, the trip delivered.
Now back to Arizona heat. #ASE

[Chris Shihadeh @cshihadeh]

A lead partner generating 200 calls a day cannot scale a growing agency.

Idle agents mean wasted payroll, lower earnings, and higher turnover. Your media partner should keep agents on the phone and grow capacity with you.

#LeadGeneration #Insurance #CallCenters #Scaling

[Chris Shihadeh @cshihadeh]

A lead partner generating 200 calls a day cannot scale a growing agency.

Idle agents mean wasted payroll, lower earnings, and higher turnover. Your media partner should keep agents on the phone and grow capacity with you.

#LeadGeneration #Insurance #CallCenters #Scaling

[Chris Shihadeh @cshihadeh]

Skylab Digital is heading to New York next week for #ASE!

Looking forward to connecting with partners and discussing inbound calls and growth opportunities across insurance and other performance-driven verticals
Who else will be there?
#ASE #AffiliateSummitEast #LeadGeneration

[Chris Shihadeh @cshihadeh]

Skylab Digital is heading to New York next week for #ASE!

Looking forward to connecting with partners and discussing inbound calls and growth opportunities across insurance and other performance-driven verticals
Who else will be there?
#ASE #AffiliateSummitEast #LeadGeneration

[Chris Shihadeh @cshihadeh]

My team can tell when I’ve been eating badly.

It shows up in my thinking first: slower, cloudier, less sharp.

During busy seasons, I protect three things: daily movement, sauna and cold plunge, and eating well.

The body running the brain is part of the job.

#Leadership #CEO

[Chris Shihadeh @cshihadeh]

@soran0312_ 12