The Consumer

Obsessed with what’s new, what’s next, and what’s quietly better.

[The Consumer @ctrl_consume]

@adamtaylorl Claude

[Sweetgains @eatsweetgains]

NOW SHIPPING NATIONWIDE!!!! #eatsweetgains

[The Consumer @ctrl_consume]

@Maitech_ @DICKS https://t.co/T3KvgsXZLc is much better than Dick’s

[The Consumer @ctrl_consume]

@Nrcoope @LowesFoods Hey Nate are you bullish or bearish on THC-V ? Vibrations drink mix packs are one of the better products I’ve tried. Will it become more mainstream? Any efficiencies in the works?

[The Consumer @ctrl_consume]

@Nrcoope Will you be able to sell true THC bevs in grocery stores ? The delta 9 products that I currently see in stores don’t show any promise

[The Consumer @ctrl_consume]

📈 If bond bulls are right, governments will keep yields capped to preserve debt-fueled systems. That buys time:

– Cheap-ish capital persists
– Consumer credit remains available
– Risk-on sentiment stays alive
– Growth > austerity for longer

Keep the party going

[The Consumer @ctrl_consume]

📉 If bond bears are right, yields are heading structurally higher. That’s bad news for CPG startups & incumbents:

– Capital dries up
– Debt refinancing costs spike
– M&A slows
– Valuations compress
– Consumers tighten wallets
https://t.co/x6tyR8n1zM

[The Consumer @ctrl_consume]

@derekmathers @DeanTTraining Sounds like a lot of work

[The Consumer @ctrl_consume]

@PretzelCrisps idgaf about this Yuka rating, this product is 🔥

[The Consumer @ctrl_consume]

@SeedOilScout Cool packaging + celebrity endorsements > leaky bum

[The Consumer @ctrl_consume]

@iiiitsandrea Edible shell made of lactaid would crush

[The Consumer @ctrl_consume]

@EyeforRetail_ What’s the trick for increasing both simultaneously?

[The Consumer @ctrl_consume]

@EyeforRetail_ @CarnivoreCrisps innovation

[The Consumer @ctrl_consume]

@kelvinzhg Married to the game

[The Consumer @ctrl_consume]

Say goodbye to work life balance

[Drew Fallon @drewfallon12]

Ok so here’s an interesting stat for you

Couples-founded CPG brands have been acquired for $4.7B

Alani Nu - $1.8b
Poppi - $2b
Touchland - $880m

Add another $1.2B for Siete Foods if you want to include a brother / sister combo

Is starting a business with a loved one the path?

[Drew Fallon @drewfallon12]

Ok so here’s an interesting stat for you

Couples-founded CPG brands have been acquired for $4.7B

Alani Nu - $1.8b
Poppi - $2b
Touchland - $880m

Add another $1.2B for Siete Foods if you want to include a brother / sister combo

Is starting a business with a loved one the path?

[The Consumer @ctrl_consume]

@sweatystartup High energy, demands attention, $500 per year for pet insurance, $800 per year in grooming, sensitive stomach so quality food is about $2,000 per year. Great with kids. Very entertaining. Smart and adaptable. I have a 35lb F1B mini. Best dog if you are allergic.

[The Consumer @ctrl_consume]

@Ins_Brkr I’m sure uber/lyft lobbyist could get that done in NYC…and they would still raise prices.

[Meat Head @markeatsmeat]

By the end of February 2025, all Steak n Shake locations will use 100% all-natural beef tallow.

Here’s the press release:

Steak n Shake announced today that it is moving forward with the use of 100% all-natural beef tallow in all its restaurants.

Steak n Shake has long been famous for its shoestring fries – and it will now fry them in the best way possible.

When fries were created centuries ago, they were made with tallow. "Our fries will now be cooked in an authentic way, 100% beef tallow, in order to achieve the highest quality and best taste," said Chris Ward, chief supply chain officer for Steak n Shake.

Chief global development officer for Steak n Shake, Kristen Briede, stated: "The consumer wants the best and deserves the best. By adopting 100% beef tallow, Steak n Shake is delivering the best fries possible."

https://t.co/76V20zYfSe