“All of y’all’s journeys is tailored to you specifically… before all of this, and I know it looks like I’m winning a lot these days, but a lot of you guys did not know me when I was not in my winning season. And I was going through trials after trials… financially, emotionally, romantically… and I found myself constantly comparing myself to others around me… So now I’m in my winning season, you guys are able to witness it. Just know your winning season is around the corner. Stay true to you and keep going. It’s on the way, I promise.”
Interesting story on a small business pitching a new product to Costco:
▫️Florence Dennis creates a Ghanaian peanut-and-corn mix snack (“Flows Tasty Treats”) in 2017
▫️In 2020, she cold e-mails Costco and a buyer agrees to see pitch deck but passes
▫️Dennis e-mails the buyer anytime
there’s a positive review of her snack and he passes her to a 2nd buyer, then a 3rd buyer (they all try samples)
▫️In summer 2024 — 3+ years after first contact — Costco puts in a trial order for 37,000 bags (they offer Dennis $375,000 and will retail for $11.98, which is an ~18% margin on top of the product)
▫️Costco’s order is more than 2x entire revenue for Flows Tasty Snacks in 2023 ($153,000)
▫️Typically, Costco will trial a new brand for 8-12 weeks and the product basically has “five seconds at 5 feet to get the member’s attention” per WSJ
▫️Since packaging is so important, Costco works closely with Dennis on the snack bags (she spends $50k and does 30 iterations over many months)
▫️Costco agrees to pay Dennis 15 days after recieving the product but won’t do supplier financing (Dennis has to grind out small business and inventory loans to fill the order)
▫️Costco buyers know within a few weeks if the product will be a keeper
▫️In October 2024, Flows Tasty Treats hit shelves in ~30 Costco stores in the Northeast US
The 41-year old has been going to each store — including home of New Jersey — to promote the product like crazy. She is doing all of this while working a full-time job at New York City’s Department of Education.
Next-level dedication and hoping her snack makes it up to Costco Canada (will def try while picking up an oversized tub of C4 Pre-Workout Mix).
***
Full WSJ read here: https://t.co/DuOtu098IE
This is how it feels to be consistent and follow your dreams and goals even tho you’re exhausted and just want to give up but you know you can’t because you’ll never know how far you’ll go if you give up
The Sudanese people can’t provide video evidence of the horror they’re facing. The second you lift your phone to film an atrocity you get a bullet to your face. The RSF has prevented us from documenting anything.Hell, they don’t even let us bury the dead.
#KeepEyesOnSudan
If you're just learning about the war in Sudan, please note that it can't be reduced to one thing. It has many layers. It is political and ethnic. It's an internal dispute with external fuelers. It's complicated but one fact remains that it's against civilians.
#KeepEyesOnSudan