CÜRAA

[Prakash Dadlani @prakdadlani]

We love it when our friends WIN 🥇

Cüraa just closed a ₹40 Cr Series A - and take it from me, few brands out there deserve it more.

Gung-ho on building in Bharat.

Full of sharp ideas.

Crazy about quality.

And most importantly, an absolute pleasure to work with.

They’re the new generation of consumer appliance brands rising in India.

Big congrats to Sanjyot, Neeraj and the entire Cüraa team.

This is just the start, I foresee much bigger things ahead.

Proud to be associated with Cüraa.

Onwards! 🚀🇮🇳

P.S. I heard their handmixers are the best in the market 😉

@curaahome @SanjyotKeer @NeerajUdai @rajshamani @3one4Capital @KaeCapital @Lumikai @better_capital

[3one4 Capital @3one4Capital]

CÜRAA has raised 40 crore rupees in a Series A funding round led by 3one4 Capital, with continued participation from existing investors @KaeCapital, @Lumikai, and @better_capital.

The brand serves modern Indian households by pairing high-performance kitchen tools with thoughtful localised designs, operating as a mass-premium cooking platform designed to modernise, simplify, and elevate everyday cooking journeys.

Today, Cüraa has served more than 3 lakh households, while growing its monthly net revenue 25x since launch in September 2024. It records an average product rating of 4.5+, and has built a Net Promoter Score (NPS) of over 70, reflecting strong consumer satisfaction and repeat advocacy.

The fresh capital will be deployed to expand the brand's product portfolio across pre-cook and cooking categories, strengthen its warehousing and supply chain infrastructure, deepen its presence across D2C, marketplaces and quick commerce, and hire senior leadership across key functions.

We led Cüraa’s Series A round, driven by the conviction that the kitchen products market is ready for a structural transition from legacy commodity retail to trusted, product-led commerce. Cüraa’s operating model translates a decade of community insights from Your Food Lab, which reaches over one hundred million households monthly, into highly localised physical products designed specifically for Indian homes.

Founders @SanjyotKeer and @NeerajUdai bring exceptional execution to this category, pairing trusted culinary demand with deep systems and supply chain engineering.

We look forward to partnering with the CÜRAA team as they scale their modern cooking platform and help Indian households cook better.

Disclaimer:

Details of all the funds managed by 3one4 capital can be found here: https://t.co/ZkNCvcB4Kg

For informational purposes only. This content does not constitute an offer to sell or a solicitation of an offer to buy units of any fund. Investments in AIFs involve market risks.

[Prakash Dadlani @prakdadlani]

"Make it cheaper."

If you've been in manufacturing, you've heard those words 1000s of times.

That's how a lot of products are made.
- Take something good
- Remove features
- Reduce quality
- Hope nobody notices

We decided to do the EXACT OPPOSITE.

Instead of asking how cheap we could make it, we asked:

"How GREAT can we make it?"

We blindly invested in moulds.

We made it better in every way we could.

It was a big risk.

We had no idea if customers would pay for it.

But we believed something simple:

Indians deserve great products too.

Then we met the founders of @curaahome:

@rajshamani, @SanjyotKeer & @NeerajUdai.

And from the first conversation, it felt different.

Most brands ask manufacturers how much cost they can remove.

Cüraa asked how much value we could ADD.

That changed everything.

Today, that hand mixer is live.

The most premium hand mixer Made in Bharat.

Premium because nobody involved wanted to compromise.

When more brands & manufacturers are willing to take bets on quality,

India starts building products that matter.

Want to buy?

Link in the first comment.