current forward

Research & brand strategy consultancy hellbent on making insights actionable.

[current forward @currentfwd]

#metaverse #gothtarget #currentfwd #brandstrategy #consumerinsights

[current forward @currentfwd]

In need of a Target run? Now you can throw on a VR headset and visit “goth Target” in Meta Horizon Worlds.

Last summer, a Target in Chicago went viral on Tiktok because of its unique architecture; leading to the location being deemed “goth Target”. Piggybacking on the... (1/3)

[current forward @currentfwd]

...mannequin with different goth styles.

Check out what the experience looks like in this TikTok video:
https://t.co/7gST7tRWPC

What type of experiences would resonate with your brand’s audience in the Metaverse? (3/3)

[current forward @currentfwd]

#web3 #metaverse #blockchain #currentfwd #brandstrategy #consumerinsights

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Just do it! … in a web3-hosted virtual experience.

Nike announced yesterday that they are launching .SWOOSH (pronounced “dot swoosh”), a Web3 platform that will house Nike’s virtual footwear, apparel, and accessories. (1/4)

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...products and is leading in sales when compared to competitors Adidas and Puma.

.SWOOSH is meant to broaden the net of who Nike's Web3 strategy is for, going beyond web3 natives and tapping into their traditional brand fans. (4/4)

https://t.co/1f9oa6Ty2V

[current forward @currentfwd]

a major studio released film footage as a multimedia NFT. (4/4)

#metaverse #NFT #digitalcollectible #currentfwd #brandstrategy #consumerinsights

[current forward @currentfwd]

Winter is coming. So are 'Game of Thrones' NFTs.

@warnerbros and NFT platform @Niftys 's are partnering to bring you 'Game of Thrones: Build your Realm'. This NFT launch will include unique collectibles available as assorted packs and come in various types,... (1/4)

[current forward @currentfwd]

@WBHomeEnt is behind this Web3 experience, but it’s not their first venture into the NFT space. They partnered with Blockchain pioneer @EluvioInc to launch 'The Lord of the Rings: The Fellowship of the Ring' Web3 movie experience. That was the first time a... (3/4)

[current forward @currentfwd]

...fashion sales could reach $50 billion.

Think of how your brand can take advantage of this emerging space.

https://t.co/fFixfg3yyf
#metaverse #NFT #digitalfashion #currentfwd #brandstrategy #consumerinsights

[current forward @currentfwd]

This start-up raised $10m to fund sneakers you can’t wear.

Introducing the next big drop in the world of high-end virtual fashion...

@SpaceRunnersNFT sells high fashion “wearable” NFTs and offers its own fashion-forward virtual world called Spaceverse where augmented... (1/4)

[current forward @currentfwd]

...VC groups and angel investors.

Without the need for functional or comfortable designs, style is the only thing that matters. In the Metaverse, designers have endless creative freedom.

The Metaverse and virtual fashion continues to grow, by 2030, digital high...(3/4)

[current forward @currentfwd]

We’re helping @getstix launch Restart™, the morning-after pill, and donating thousands of doses to people who need it. Join the movement: https://t.co/t8nf4LKeN3

[current forward @currentfwd]

... (2/2) our co-founders play to their strengths in their unique roles, why we are a great choice for clients, and much more!

https://t.co/YUYeyMduCp

#consumerinsights #brandstrategy #currentfwd

[current forward @currentfwd]

Check out this article by Adforum!

AdForum spoke to our three founders to learn more about our one-of-a-kind blend of strategy, creative and audience insights, and why three brains are better than one.

We discussed things like why we formed Current Forward, how... (1/2)