@markritson Ebiquity - truth and not beholden to any of the big holding companies or networks 🤔 maybe in ten years once the last ten years of staff have moved on...
The ideal (non-tyrannical) agency share deal is one that transfers the greatest aggregate value from media seller to advertiser while at the same time time leaving clients and planners complete flexibility in selection.
I want to talk about something.
There’s a surprising reason why most brand are not v good at storytelling, and it all has to do with this upside down triangle so HOLD ON PEOPLE this is a thread
Why do companies still lead identification by asking for account number and then once established that NOONE KNOWS THE FUCKING ACCOUNT NUMBER ask for your contact details? It’s a combo of letters and numbers. Sort it out.
@stonecold2050 Fella is dead, with three kids. I may disagree with his politics but show me where he stooped as low as you here? Have a word with yourself..
@MattHill_TV @markritson Hence the existence of promos on TV schedules..but what makes it efficient here is broadest non-duplicated reach based on the reach of those digital platforms.If you look at the spend of tv companies, it’s on other channels(excl promos).I love TV by the way, worked for 10+ years.