George B.

Video editor @ Disney, Meta, & NFL. I help trusted brands turn underperforming podcasts into industry leading shows on YouTube

[George B. @cutthepod]

This trailer was broadcast to 40,000 people on Detroit radio last month.

I made it.

Here’s the story:

Kevin was born & raised in Detroit. He’s a Detroit guy, through and through.

Funny story… After I made this, I was asked to create a 30-second version with no context. So, naturally, I did… BOOM. Broadcast on Detroit radio.

Didn’t even know until after.
Amazing.

Here’s exactly how this transpired…

#1: The Situation

Tuned Talks with 2 hosts: global CEO Kevin Cramton and his mentor Dick Schultz (legendary American basketball coach).

They started a podcast in September to share their experience on leading a resilient life.

I am the post-producer of it.

But there’s a problem with new podcasts…

––

#2: The Challenge

The 2 hosts are VERY experienced.

Yet they’re new to podcasting. They don’t have a video podcast audience.

Starting a podcast with zero pre-existing audience is HARD.

I always preach this: putting out episodes consistently is the #1 most important thing in podcasting.

But this is new.

Someone who finds Tuned Talks for the first time may hesitate to invest 45 mins on a podcast they’ve never heard of..

––

#3: The Solution

A new podcast needs an entry point. A friendly face. A marketing team.

A trailer.

New audiences WON’T click on a 45 min video of a new podcast..

but they COULD invest 60 seconds watching this trailer.

The trailer is a marketing agent that works 24/7 and converts someone from ‘unsure’ to ‘I need to find out more’.

Why did I choose a trailer?

• Podcast drop off happens before 90 second mark
• 1st impressions are vital.
• 1 person dropping off at 90 seconds may never return.
• Someone who sees trailer will stick around

It's not just a trailer. It's a conversion tool.

It goes to work for you. Not the other way around.

A great trailer travels. It gets shared. It builds familiarity.

And once it exists, you can deploy it everywhere, without lifting a finger.

That’s why I treat a trailer as the flagship asset of a podcast, not a nice extra.

––

THE TAKEAWAY

If you co-host a podcast and want to grow its audience, consider this:

• Make a trailer using my principles above.
• Distill your entire season into a brand story that captures what your show is.
• Make it the home asset for your pod’s YouTube & audio platforms

This is real work. It’s the kind of thinking that gets a show understood (fast).

This trailer got a 2nd season booked for Tuned Talks.

Or… you could just hire me to do it for you. DM me if you’re interested.

[George B. @cutthepod]

@second_bassoon Such a great feeling!!

[George B. @cutthepod]

@framefroge70281 You have my attention.. DM me. Please.

[George B. @cutthepod]

@JJEnglert @AnthropicAI Applied!

[George B. @cutthepod]

@BenRogers @HaymakerNetwork Appreciate it, Ben. Where can I locate best email?

[George B. @cutthepod]

@thiswillblossom Hot take?

communication > portfolio

[George B. @cutthepod]

@trenthaire The point is very clear.

Appreciate you and the soap box too 🧼

[George B. @cutthepod]

This will not be a one-shot.

There will be failures.
Every failure is a step forward.

The theme is experimentation.

A podcast is a journey.
Our latest client's journey starts today.

[George B. @cutthepod]

You're launching a podcast for your business.

Top of funnel traffic is the goal.

Here's exactly how we're building it.

(Literally launching a new client podcast today w/ this strategy)

[George B. @cutthepod]

Now we need them to stay.

How? The Intro..

We need to unlock 70% retention within opening :30

We'll test variations of openings.

One goal: get people to click. Get people to stay.

That unlocks the ultimate metric... Impressions.

[George B. @cutthepod]

@bobbyjocson The list is short and dense 😅

[George B. @cutthepod]

@decimablack You, my friend, are a skilled marketer for your clients and dammit if you don't do it so well yourself.

[George B. @cutthepod]

@second_bassoon Absolutely love this.

Storytelling is everything everything everything

#morethanabuzzword

[George B. @cutthepod]

@taylorgangis Get it!!