@VFTLpodcast I've got 2 tickets for the live show tomorrow and sadly we can no longer attend. If anyone wants them (face value, £22 each), please DM me. #vftl#COYS
Day 1 of our 4-day, 500km cycle across 🇮🇪 is underway! Raising money for a fantastic cause @MindCharity and any donations welcome! https://t.co/FLMbEBlt2O Follow our progress https://t.co/WNmfsL3sfJ
Great to be back on stage presenting in front of real, live people again! Talking all things Precision Demand Marketing and the new buyer-driven era @integrate#MarTechFest
We conducted a poll on a recent #IntegrateLive on 2021 event strategies and found that 71% of #b2b marketers plan to reactivate in-person events in the next 6 months. Does this align with your #b2b#events strategy?
Check out our on-demand replay here: https://t.co/1HAsEYNgo6
A7. Organisers & event reg companies need to embrace the fact exhibitors often want to bring their own lead capture solutions (& not rent scanners or use one-off apps) that are integrated with their MarTech stacks and enable fast, intelligent lead routing / follow up #expochat
To go from response to revenue:
🔸 Align with sales and finance to derive goals
🔸 Create a deep understanding of conversion rates at a campaign level
🔸 Calculate ROI, CPx and CAC
@integrate's Chris Wickson at #B2BGetStacked
Looking forward to a lively discussion with @ScottAVaughan tomorrow where we’ll be diving into some of the big questions facing B2B marketers planning their event strategies for 2021. Register via link below for live / on-demand viewing.
Events are returning in 2021. Are you taking the right steps to prepare?
Save your spot to hear our @cwickson84, VP & GM of Events, and @ScottAVaughan, Chief Growth Officer, outline how top marketers are thinking about 2021 event strategy. Register now. https://t.co/bLbLmdR21s
@stephselesnick@freeman A3 yes! Events, virtual or in-person, are just one point of interaction in a multichannel buyer/customer journey, so there has to be an integrated future to unlock this, and get events out of the silo they’ve mostly operated in to date #expochat
The B2B event marketer role has evolved. With 2021 planning now underway, virtual and in-person events will create new challenges and opportunities. Read the latest blog from @integrate's @cwickson84 to learn how to navigate the two for maximum impact. https://t.co/TAyYmikzq5
@punchtownparry Depends on their objectives or what they’re comparing against doesn’t it? Especially in B2B. If objective is engaged, 121 conversations / qualified leads and they compare to F2F events, then online events are not working (yet). If content/audience reach then yes, they can work.