Christen

marketing strategy

[Christen @cwmarkstrat]

@emmanuel_lu7 @LaurelAynne @MakeAWish I love this idea!! A great way to make people smile while also giving back! #ICMKTG #LWU482Strat

[Christen @cwmarkstrat]

@jaylinmcmanus @LaurelAynne I definitely agree! I think there is no problem with doing an April fools day joke, but brands need to be extremely careful with what the joke entails as this has been a very tough time for everyone! #ICMKTG #LWU482Strat

[Christen @cwmarkstrat]

@LaurelAynne 2. I have not yet seen any brands do this other than @TMobile post about not doing April fools day. I do expect some brands to still make a joke, especially brands like @Wendys that keep their social media presence fairly light and comical. #ICMKTG #LWU482Strat

[Christen @cwmarkstrat]

@LaurelAynne 1. Cont. I do think brands need to be very careful with their posts as this year has been a very sensitive time for many. They need to ensure that the joke is completely harmless and will allow everyone to have a much needed laugh! #ICMKTG #LWU482Strat

[Christen @cwmarkstrat]

@LaurelAynne 1. If I had to do an April fools day campaign I would make sure it was very light-hearted and something everyone could relate to and enjoy. Maybe a play on something like a viral video everyone has seen or a viral social media posts. #ICMKTG #LWU482Strat

[Christen @cwmarkstrat]

@jaylinmcmanus @JennLStevens @Starbucks @theweeknd @Olivia_Rodrigo @justinbieber I love your choices! I agree that the environment is calm and subtle, and these songs played a light volume would work great! I also thing simple, instrumental music would work well for Starbucks.

[Christen @cwmarkstrat]

@JennLStevens 1. I love the brand
@lululemon! Songs I think go well with their brand is "Post Malone" by Sam Feldt, "Levitating" by Dua Lipa, and "Don't Call Me Up" by Mabel. 2. These are upbeat, fun songs that you could workout to which goes with the brands personality. #ICMKTG #LWU482STRAT

[Christen @cwmarkstrat]

@jaylinmcmanus @CopywriterBob @REI @jamesonwhiskey @Target I love that target is doing this now and I know many other companies are doing the same! Not only does it encourage customers to spend time with their families, but it allows employees to have the holiday off. #ICMKTG #LWU482Strat

[Christen @cwmarkstrat]

@CopywriterBob @REI @jamesonwhiskey 2. A brand that is genuinely concerned about there customers is @Chewy, as they are known for sending flowers to customers after a pet passes away. They also encourage customers to donate remaining food to a shelter while also fully refunding the customer. #ICMKTG #LWU482Strat

[Christen @cwmarkstrat]

@CopywriterBob @REI @jamesonwhiskey 1. The Rei value statement is "we believe a life outdoors is a life well lived" and the closing of stores for black Friday is indicative of this. I think this shows there regard for employees and customers to be higher than just for money. #ICMKTG #LWU482Strat

[Christen @cwmarkstrat]

@OliviaMace5 @Capitaldemarca @Wendys I agree that they have created a humorous brand personality! I also think that not only do they support that brand image through the roast, but the idea and tone of the roast match twitters platform very well as opposed to doing in on fb or instagram! #ICMKTG #LWU482strat

[Christen @cwmarkstrat]

@Capitaldemarca @Wendys 2. @Pringles responded to Wendys asking to get roasted but also did subtle promotion marketing within the tweet by showing their parmesan garlic Pringles. This not only allowed for social media marketing for the product but also the brand as a whole. #ICMKTG #LWU482strat

[Christen @cwmarkstrat]

@Capitaldemarca @Wendys 1. I think this strategy is well received because it makes light of brands weaknesses and allows them to receive more social media attention. It also allows brands to seem more human and personable, improving their brand image.
#ICMKTG #LWU482Strat

[Christen @cwmarkstrat]

@jaylinmcmanus @JennLStevens @tiktok_us I definitely agree that tiktok is, and will continue to be, a huge method of marketing in 2021. This provides a great opportunity for brands to partner with influencers or even post their own tiktoks promoting their brand! #ICMKTG #LWU482strat

[Christen @cwmarkstrat]

@JennLStevens Brands like @Maybelline could use live streams and influencers to show how to use their products and to promote their quality allowing for increased brand awareness. #ICMKTG #LWU482strat

[Christen @cwmarkstrat]

@JennLStevens I agree! I think livestreams, specifically on tiktok and instagram, will have a huge impact in 2021. In my opinion the pandemic allowed companies, users and influencers to understand and value the impact of social media even more. #ICMKTG #LWU482strat

[Christen @cwmarkstrat]

@BrigidHealy @LaurelAynne I agree that some people may be nervous, but I also think companies will do anything to surpass their competition. This may lead to the abuse of AI. #ICMKTG #LWU482strat

[Christen @cwmarkstrat]

@LaurelAynne 2 cont. These regulations need to set strict rules saying in what ways companies may use AI and make it very clear at what point it becomes unethical. This will even the playing field and protect the privacy of customers to some extent. #ICMKTG #LWU482strat

[Christen @cwmarkstrat]

@LaurelAynne 2. American marketing association needs to set rules and regulations regarding the use of AI. Since companies are always pushing to do better than their competition, without regulations many companies are going to take AI too far. #ICMKTG #LWU482strat

[Christen @cwmarkstrat]

@LaurelAynne 1. I think AI is only as good as the person using it. Although it can be a very helpful tool, it can definitely be taken too far and cross a fine line into being an unethical practice. #ICMKTG #LWU482strat