Emmanuel Diala

Longwood ’21

[Longwood Class of 2021 @Longwood2021]

TIMELESS PREORDERS ARE NOW LIVE! 💎

https://t.co/2Lcn7z3jC5

Available until April 18th @11:59 pm. Shirts are $18 and are here for a limited time only. Timeless shirts will be delivered to campus and must be picked up on campus. Pick up times will be released on a later date.💎

[Emmanuel Diala @emmanuel_lu7]

@jaylinmcmanus @LaurelAynne I agree! If brands were to make light of the pandemic, they’d start trending for all the wrong reasons and be “canceled”. They should all look into doing something funny or positive to help all those affected by the pandemic, as you mentioned! #ICMKTG #LWU482Strat

[Emmanuel Diala @emmanuel_lu7]

@LaurelAynne @MakeAWish 2). I haven’t seen any brands capitalizing off of this week's April Fools customs As the saying goes - if you don’t have anything nice to say, don’t say anything at all. Brands may be better off staying quiet so they don’t get “canceled”. #ICMKTG #LWU482Strat

[Emmanuel Diala @emmanuel_lu7]

@LaurelAynne 1). If I created an April Fool's day campaign amid COVID, I would create a campaign that would encourage people to smile! For every post shared on social media of someone smiling using the #SmileForAChild, the brand would donate $3 to @MakeAWish. #ICMKTG #LWU482Strat

[Emmanuel Diala @emmanuel_lu7]

@oaf0003 @JennLStevens @dunkindonuts I think all of these song represent @dunkindonuts very well! I also feel like each of these songs have a perfect coffee shop vibe to them. These songs + people chatting would create the perfect ambience for their customers!#ICMKTG #LWU482Strat

[Emmanuel Diala @emmanuel_lu7]

@JennLStevens @Spotify @silksonic @Drake @snohaalegra 2). I believe these songs best represents @Spotify value because not only are they a variety of great songs, but they each went #1 on the @billboardcharts. In opinion, @Spotify has always been the #1 music streaming platform available & continues to improve. #ICMKTG #LWU482Strat

[Emmanuel Diala @emmanuel_lu7]

@JennLStevens 1). I’m a huge fan of @Spotify and if I were to make a brand playlist for them, I would i# include Leave The Door Open - @silksonic, What’s Next - @Drake, and Whoa - @snohaalegra. #ICMKTG #LWU482Strat

[Emmanuel Diala @emmanuel_lu7]

@Daniell96616701 @CopywriterBob @REI @jamesonwhiskey I agree! I think many brands use this tactic because it builds awareness, as you mentioned. Whether it's genuine or not, people will still be talking about it, and at the end of the day, all publicity is good publicity. #ICMKTG #LWU482Strat

[Emmanuel Diala @emmanuel_lu7]

@CopywriterBob @REI @jamesonwhiskey 2). I believe that brands like @Soulection truly care about their listeners and sees them as family. Since day 1, Soulection has focused on connecting people through music rather than the money in their listeners' pockets. #ICMKTG #LWU482Strat

https://t.co/icy9b0h6tA

[Emmanuel Diala @emmanuel_lu7]

@CopywriterBob @REI @jamesonwhiskey 1). I believe that these were both stunts used to gain good publicity around their names. Brands constantly strive to be viewed as saints in the eyes of their consumers, and they will do anything to keep it that way, whether it's genuine or not. #ICMKTG #LWU482Strat

[Emmanuel Diala @emmanuel_lu7]

@Nick33Muto @Capitaldemarca @Wendys Yeah, I agree! @Wendys knows that people love to come to Twitter to find funny memes, crack jokes, and of course, roast a few people. The fact that other verified brands have willingly chosen to get roasted shows how great of a strategy this is for @Wendys. #ICMKTG #LWU482strat

[Emmanuel Diala @emmanuel_lu7]

@Capitaldemarca @CopywriterBob @Wendys 2). @tacobell has been roasting people for years. It's a great strategy that works for them b/c they are known for replying to their consumers w/ funny tweets and roasts. People seem to love engaging w/ @tacobell so they can get into a friendly roast-off! #ICMKTG #LWU482strat

[Emmanuel Diala @emmanuel_lu7]

@Capitaldemarca @CopywriterBob @Wendys 1). This strategy was well received by consumers b/c it allowed consumers to interact with a verified brand w/ 3.8 million followers. Brands would fear doing this, but b/c @Wendys knows that their target market loves to laugh, even at themselves, they can. #ICMKTG #LWU482strat

[Emmanuel Diala @emmanuel_lu7]

@JakeCafaro2 @JennLStevens I agree! 2020 showed us that brands must be inclusive. Consumers realize the buying power they hold, and if brands choose to ignore this shift in the culture and dont become more inclusive, they'll be left far behind, as you mentioned. #ICMKTG #LWU482strat

[Emmanuel Diala @emmanuel_lu7]

@JennLStevens 2). It would be great if @AppleMusic or @spotify hosted a virtual music festival that featured live performances from the biggest artists of the year. They could broadcast live DJ sets from @soulection radio and allow users to interact w/ their friends. #ICMKTG #LWU482strat

[Emmanuel Diala @emmanuel_lu7]

@JennLStevens 1). I agree that all of the 7 digital marketing trends will continue to be prevalent in 2021. I think live-streams will have the biggest impact in 2021 due to social gathering guidelines as it allows digital users to attend events online safely & have fun. #ICMKTG #LWU482strat

[Emmanuel Diala @emmanuel_lu7]

@kristenskyem @LaurelAynne I agree! AI can cause detrimental harm to human society when used with malice. The @SocialDilemma_ did a great job explaining how developers have built complex algorithms that are biased and have resulted in negatively impacting our society. #ICMKTG #LWU482Strat

[Emmanuel Diala @emmanuel_lu7]

@LaurelAynne 2). AI is a powerful tool that enhances consumers' experience, but where do developers draw the line b/t enhancing versus controlling users' experience? The AMA needs to set strict guidelines that protect & respect users while holding developers accountable. #ICMKTG #LWU482Strat

[Emmanuel Diala @emmanuel_lu7]

@LaurelAynne 1). I view AI as a neutral tool that is neither good nor bad – I think the goodness or badness is a result that is dependent on how well the marketer/ developer initially trained the AI to be. AI has the potential to be both beneficial or harmful to humanity. #ICMKTG #LWU482Strat

[Emmanuel Diala @emmanuel_lu7]

@RDcoyle @AlexKrallman That's a really good point you made. I think #Clubhouse needs to implement some features that will bring more order & control to chatrooms before marketers invest. Maybe they can implement a feature where hosts can quickly and easily mute or block users? #ICMKTG #LWU482Strat