Olivia Foden

[WVU Delta Sigma Pi @WVUDSP]

Our next featured Nu Up senior is Olivia Foden! 💛💜 She is graduating with a major in Marketing with an emphasis in Digital Promotions. She plans to pursue a Masters in Digital Marketing at WVU in the fall. Congratulations Olivia, we are so proud of you! 🎓

[Olivia Foden @oaf0003]

@katelyn_housler @LaurelAynne I completely agree! The pandemic is a sensitive topic that has ruined many people's lives on a global scale. People would certainly be more willing to engage with content avoiding the subject. #ICMKTG #WVU389

[Olivia Foden @oaf0003]

@LaurelAynne I personally have not seen any brands utilize April Fools Day in their social media. Since it is still March, it may be too soon. The pandemic has also been a challenging event for consumers, so it may be hard for users to enjoy days like April Fools. #ICMKTG #WVU389

[Olivia Foden @oaf0003]

@LaurelAynne I would encourage followers to submit videos of their April Fools jokes on their friends/family using a hashtag specific to my brand. This campaign engages followers in a light-hearted way that makes other users laugh, all while promoting the brand. #ICMKTG #WVU389

[Olivia Foden @oaf0003]

@laurenheck02 @JennLStevens @Aerie These are all great choices! All of these songs radiate confidence and positivity, which directly reflect @Aerie's values. They are all about body positivity and loving yourself! #ICMKTG #WVU389

[Olivia Foden @oaf0003]

@JennLStevens @dunkindonuts These songs reflect key aspects of the brand, such as their products and their logo. The first two songs address their coffee and donuts, and the third song addresses two of the colors used in their logo and branding. #ICMKTG #WVU389

[Olivia Foden @oaf0003]

@JennLStevens I'm a big fan of @dunkindonuts! Their playlist could include songs like COFFEE BEAN by Travis Scott, Donuts for Dinner by Natty Reeves, and Pink + White by Frank Ocean. #ICMKTG #WVU389

[Olivia Foden @oaf0003]

@CopywriterBob @REI @jamesonwhiskey I've seen users post DMs with companies such as
@MichelobULTRA asking for products in exchange for likes/retweets on posts promoting the brand. Michelob is quite responsive and interactive with followers, so it seems they genuinely care about their customers. #ICMKTG #WVU389

[Olivia Foden @oaf0003]

@CopywriterBob @REI @jamesonwhiskey It depends on the brand and the situation, but regardless, these stunts certainly generate follower engagement. In the @REI example, this stunt is indicative of the brand since it matches their company values of sustainability and environmental recreation. #WVU389 #ICMKTG

[Olivia Foden @oaf0003]

@bg2458 @CopywriterBob @REI @jamesonwhiskey @ChickfilA This is a great point! @ChickfilA certainly prioritizes their employees and their values by closing stores on Sundays. I believe this practice contributes to their amazing customer service. Happy workers, happy customers! #WVU389 #ICMKTG

[Olivia Foden @oaf0003]

#MKTG475 Clubhouse is a new and innovative audio-based app that allows users to listen or speak in various chat rooms. It can be used for many purposes from professional seminars to casual conversations. Learn more about Clubhouse here: https://t.co/xmQ3Q383N6

[Olivia Foden @oaf0003]

@McKenna_Linnen @blairadowler This is a great point! I love using stories and story highlights on my Instagram and believe they are a great tool for businesses to update their followers in real-time. Live stories are also another awesome feature that seem to be trending as well! #MKTG475

[Olivia Foden @oaf0003]

@xdanacheyennex @blairadowler I completely agree! I believe small businesses are slowly starting to understand the importance of a strong social media presence for consumers and are learning to utilize SMM as a tool for growth. #MKTG475

[Olivia Foden @oaf0003]

@blairadowler Audio media is certainly an emerging trend with the growth of podcasts and apps such as Clubhouse & Anchor. This is exciting for content creators who wish to expand beyond traditional formats. I look forward to see how this will change social media marketing. #MKTG475

[Olivia Foden @oaf0003]

@emmanuel_lu7 @Capitaldemarca @CopywriterBob @Wendys I completely agree! Knowing your audience and understanding what content appeals to them is a critical part of successful branding. In doing so, followers are more likely to engage and share content. #ICMKTG #WVU389

[Olivia Foden @oaf0003]

@Capitaldemarca @Wendys @Arbys could utilize a similar strategy because of their main product: roast beef. "Roast" is in the name and "beef" is also slang for conflict, along with their previous slogan "Where's the beef?". If branded properly, this could be a very effective strategy. #ICMKTG #WVU389

[Olivia Foden @oaf0003]

@Capitaldemarca @Wendys The "roasting" strategy is well received and effective by most consumers who can appreciate the roasts with a sense of humor. It is a lighthearted way for a brand to show a personality aside from strictly professional business communication. #ICMKTG #WVU389

[AMA West Virginia University @WVU_AMA]

Interested in using your personal brand to network and gain recognition among your peers? Enter in our personal branding competition! Contact Deanna Crumm with any questions or concerns. The deadline is March 19th. We look forward to reviewing your submissions!

[Olivia Foden @oaf0003]

#MKTG475 As social media marketing continues to grow, it’s important to keep up with new trends and advancing technology in the industry. In pursuing a digital media career, here are some things to keep in mind:
https://t.co/WBWyVCJPne

[Olivia Foden @oaf0003]

@oliviaakowalcz1 @blairadowler I also love the analytics aspect of SMM! GoogleAds, Twitter analytics, and Instagram analytics are just a few examples of tools I find fascinating to use. #MKTG475