Cyrus David

founder @

[Cyrus David @cyrusmdavid]

@TheJerzWay @jforjacob Definitely curious

[Cyrus David @cyrusmdavid]

@andreilunev Thoughts on the legality/regulation part of this? Very curious (as always) how you're thinking about that

[Cyrus David @cyrusmdavid]

@Peter_Quadrel AI

[Cyrus David @cyrusmdavid]

@23_ae1 @andreilunev @andrewjfaris @brad_ploch Thanks for the input all!

[Cyrus David @cyrusmdavid]

@andrewjfaris @andreilunev @brad_ploch my go to media buying savants…do any of you happen to know if adding a new Account-Level audience exclusion will reset learning across all of my Active adsets? Currently have 19 Active adsets so I’m sweating the decision

[Cyrus David @cyrusmdavid]

@23_ae1 @andrewjfaris @andreilunev @brad_ploch So you completely ignore Learning status at the adset level? We tend to be intentional about graduating adsets from Learning to Active. I get that Learning happens at the ad level in terms of audience, but I’d imagine that graduating adsets is still important.

[Cyrus David @cyrusmdavid]

@herrmanndigital Just had an ad in a bid capped campaign spend $1k+ in like 30 mins…

[Cyrus David @cyrusmdavid]

@herrmanndigital We’ve been leaning into it! How are you confirming that it’s unlocking new reach?

[Cyrus David @cyrusmdavid]

(I’m looking to add the Shopify Plus Existing Audience exclusion at the account level, which is why I ask btw…@brad_ploch thanks for the pro tip there)

[Cyrus David @cyrusmdavid]

@oliverbrocato Just following up here!

[Cyrus David @cyrusmdavid]

@oliverbrocato SCAN

[Cyrus David @cyrusmdavid]

@mikefutia NANO

[Cyrus David @cyrusmdavid]

@brad_ploch @JonasAdda2 I guess my actual underlying question is: do you pay attention to Learning status at the adset level? We pay close attention to this and now I’m worried that it doesn’t actually matter anymore.

[Cyrus David @cyrusmdavid]

@brad_ploch @JonasAdda2 @brad_ploch actually very curious about this one - we avoid doing this to avoid resetting Learning at the adset level (unless there’s little to no progress against Learning, then we add), but maybe we should stop worrying about that?

[Cyrus David @cyrusmdavid]

@brad_ploch @JonasAdda2 @brad_ploch does this reset Learning in your experience? It’s the only reason we don’t do this (unless an adset is very new and has little to no progress toward graduating from Learning)

[Cyrus David @cyrusmdavid]

@brad_ploch Great, same!

[Cyrus David @cyrusmdavid]

@brad_ploch Last question: when you say "Shopify Audiences" for exclusions, do you mean the "Shopify Audiences" feature that Shopify Plus unlocks? Or the manual order download/upload from Shopify into Meta's Audiences?

[Cyrus David @cyrusmdavid]

@brad_ploch @brad_ploch do you put all countries in the same campaign too or do you break out separate campaigns per country?

[Cyrus David @cyrusmdavid]

@thedanielbudai Offers

[oliverb @oliverbrocato]

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