No distinction. No opportunity for exclusion👏🏾
To some going from the @NWHL to now The Premier Hockey Federation may just be a simple name change, but think about how important of a move this is for non-binary or trans hockey players
INVEST IN WOMEN’S SPORTS.
INVEST IN WOMEN’S SPORTS.
INVEST IN WOMEN’S SPORTS.
INVEST IN WOMEN’S SPORTS.
INVEST IN WOMEN’S SPORTS.
INVEST IN WOMEN’S SPORTS.
INVEST IN WOMEN’S SPORTS.
INVEST IN WOMEN’S SPORTS.
INVEST IN WOMEN’S SPORTS.
INVEST IN WOMEN’S SPORTS.
CANADA ⚽️🇨🇦 IS GOLDEN!
CANADA WINS IN PENALTY KICKS!
22 Canadian women have made history. They’ve changed the colour of the medal.
It’s the first time a Canadian women’s team has won gold at the Olympics.
They’re Olympic champions. #Tokyo2020
If:
a) Watching sports via streaming services is the future,
and...
b) Women's sports are primarily broadcast via streaming services,
then...
c) Women's sports are...the future?
Adds up.
These Olympic games are helping to prove what we already know: that it’s simply good business to be in the business of women’s sports.
The demand for women’s sports is alive & thriving, and brands, networks & individuals would be wise to invest sooner rather than later.
25 years ago, Marnie McBean made Canada proud by winning 2 medals in rowing at the Atlanta 1996 Olympic Games. Today, as #TeamCanada’s Chef de Mission, she’s an awesome mentor for all Canadian athletes competing at #Tokyo2020.
@MarnieMcB 🚣♀️ l #SportCanada