David Luetolf

ux designer & conversion rate optimizer
☆ sports enthusiast ☆

[David Luetolf @d_luetolf]

@Dominic__CRO PDP

[David Luetolf @d_luetolf]

@Dominic__CRO Define the scope of a project precisely and be clear about what is out of scope

[David Luetolf @d_luetolf]

@Ski_Austria_ Gratulation aus der Schweiz! Super Sportlerin und sehr sympatisch!

[David Luetolf @d_luetolf]

@jdomito_ 🍎

[David Luetolf @d_luetolf]

@iamzared Contrast is probably too low tho

[David Luetolf @d_luetolf]

@iamzared I usually go for icons within buttons, so 4. Also 2 is very nice

[David Luetolf @d_luetolf]

@thewzrdharry We went for A because we have added "billed" to the terms "annual" and "monthly", and B gets very tight on mobile (especially when you use the german translation).
However, I would set "annually" as the default, and monthly as an alternative.

[David Luetolf @d_luetolf]

@dchernyshuk Free;)

[David Luetolf @d_luetolf]

@itsOddit As always: genius

[David Luetolf @d_luetolf]

@ilyamiskov That'd be this beauty

[David Luetolf @d_luetolf]

@TheEventsCal guys, I have a question to one of your products, how can I reach you?
Support ticket form doesn't show a "send" button

[David Luetolf @d_luetolf]

@itsOddit Where's the add to cart button?;)

[David Luetolf @d_luetolf]

@TyraNTDZN Hi there🫡

[David Luetolf @d_luetolf]

@MichaelFilipiuk Notion

[David Luetolf @d_luetolf]

@itsOddit I like it👌

[Harry Molyneux @dtcpages]

🧪 CRO Case Study #38

Filters UI

This test generated a +9.29% lift in revenue per visitor for this clothing store by removing friction in the filtering process.

More filter clicks 👉 +$23,148 monthly revenue bump.

Here's what we did:

[David Luetolf @d_luetolf]

@stats_feed Solve the brackets first.
6÷2(1+2), multiply 2 with 1 and 2
6÷(2+4), solve brackets
6÷(6), equals 1

[Dominic @Dominic__CRO]

"Dominic does CRO" has been seen by tens of thousands

But still, I see poorly optimized sites on the daily

So I'm sharing EVERY before-after I've made so far for inspiration

Want it?

RT + Comment "Figma" & I'll send it over

(Must follow me or I can't send)

[David Luetolf @d_luetolf]

@Dominic__CRO Figma

[David Luetolf @d_luetolf]

@adriankuleszo Definitely! Awesome stuff you can do with all the properties, love it!