Florian Fischer

CAIO @ SlopeLift, a Digital Media Agency with stakes in AI driven PPC, GEO & Data in Vienna, Austria ( Opinions are my own.

[Florian Fischer @daFschr]

"You can't tax a reputation." @mikeskinnerltd​ at SXSW. 4 of 5 IPA Effectiveness Gold winners in 2024 were family-owned. Brand value that compounds quietly for years. No column for it on a spreadsheet. #Marketing #BrandStrategy

[Florian Fischer @daFschr]

My CAIO job is 3 things: own the budget (so you can kill things), ask what we stop doing ourselves, and translate between operators and technology. Most AI initiatives fail in that last gap. #CAIO #AI #Leadership

[Florian Fischer @daFschr]

56% of CEOs: zero measurable AI ROI. 4,454 respondents. 95 countries. @PwC​, #Davos 2026. Capability without ownership produces motion. Motion is easy to mistake for progress. #CAIO #AILeadership #AI

[Florian Fischer @daFschr]

I have a new piece out on the @SwissCognitive: https://t.co/M3B0DVWMQ1

#AI #workforce #Futureofwork

[Florian Fischer @daFschr]

Same tools. Same prompts. Same output. @RajaRajamannar​ called it a "sea of sameness." I watch it happen in performance marketing every week. Prompt engineering is already losing its edge. #Marketing #AI #AIstrategy

[Florian Fischer @daFschr]

0.49% of web traffic comes from AI assistants - yet that sliver drives 11% of B2C revenue, with conversion rates 3x higher than paid. Being the brand an AI recommends is worth more than most companies realize. Tiny channel, enormous intent!

#AIMarketing #AIstrategy #MarTech #SEO

[Florian Fischer @daFschr]

#GoogleIO 2026 is the #Claude Moment for #Gemini!

[Florian Fischer @daFschr]

So #Vertex is now #Enterprise. Smart move.

Rebrand something that has been too long available for the current speed of developments replaces within the bigger (better known) Mother Brand.

I see all big ones coming down to one name (#Google was front inflationary with its Brand and Tool Names)

[Florian Fischer @daFschr]

I talked about #AI, #Transformation in agencies and #Lasagne in the latest #MediaNet agencylog.

https://t.co/D8gbUeO3ul

[Florian Fischer @daFschr]

https://t.co/WkqWs7uLiu

[Florian Fischer @daFschr]

@RinoTheBouncer Mass effect 2.

And sadly, Mass effect 3 too...

[Florian Fischer @daFschr]

@Google @Figure_robot @agilityrobotics @1x_tech Physical AI is 3-4 years from direct marketing relevance.
But $7B was invested in 9 months (250% YoY).

The infrastructure is being poured right now.
#PhysicalAI #HumanoidRobots #AgenticCommerce #AI

[Florian Fischer @daFschr]

@GoldmanSachs just 6x'd their humanoid robot market forecast. $6B → $38B by 2035.

Manufacturing costs dropped 40% in one year. @UnitreeRobotics sells entry-level humanoids for $5,900. This industry is assembling fast.

[Florian Fischer @daFschr]

@Google @Figure_robot @agilityrobotics @1x_tech We optimize for clicks today. Soon we'll optimize for the fastest fulfillment path an agent can route to a humanoid.

Physical AI meets Agentic Commerce.

If you want to track it: https://t.co/XbZ4oPHy8p built a solid database of 200+ companies.

[Florian Fischer @daFschr]

Besides the identification of historic documents, writings https://t.co/WaZUhRBj8J. - forensic AI use cases are wildly exciting!

See this (German) news from @EuropeanXFEL

https://t.co/4fv9Xgb9m3

[Florian Fischer @daFschr]

@MisterSpace3 In real time. Blows my mind, when I think of the possibilities. (And Starfield really looks way better)

[Florian Fischer @daFschr]

Another thing that's crazy... it is done real time. That blows my little PC 386er Gamer Brain.

[Florian Fischer @daFschr]

#DLSS5 is the #BumpMapping of 2026.

The @StarfieldGame example is looking incredible. #ResidentEvil a bit like AI Slop, but let's be honest, that's nothing, that can't be fixed.