Is getting out of bed hard? No
You open your eyes and get the f*** out of bed.
Is making that call hard? No
Punch in the numbers and hit the green button.
Is starting a business hard? No
You pick the next task and do it.
Emotional labels are an excuse to avoid doing the thing you know you need to do.
Reason why most startup entrepreneurs lose.
1) Inability to make & stick to decisions
2) Asks friends and family for advice
3) Emotionally shut down when things don’t work
4) Blame’s slow growth on lack of income
Assumption = people care about the product first
Reality = people care about the brand first
Assumption = people will love you if your product is good
Reality = people love to argue ie: Apple vs Android
Assumption = Cheap means people will be happy with price
Reality = Expensive means people will be happy with price
Assumption = Features and benefits lead to conversion
Reality = Emotion leads to conversion
These assumptions could be the reason your brand is struggling to hit target, flip them on their head and your brand will immediately stand out.
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Only 3 reasons people don’t buy from you.
1. They don’t trust you
2. They don’t trust your product
3. They don’t trust your business
Win these 3 and you win the deal, Period.
Big businesses tend to do business with big businesses.
Medium businesses tend to do business with medium businesses.
Small businesses tend to do business with small businesses.
Like attracts like, people want to business with those they feel alike or wish to become like.
If your clients don’t challenge you constantly
1. You’re working with clients who don’t deserve your time
2. You’re working with clients who are above your pay grade
Either way, you need to level up.