Damian Reece

Senior Counsel, Vigo Partners. Head of Business, Telegraph Media Group 2005-2013. Contact [email protected]

[Pascal Bornet @pascal_bornet]

𝗗𝘆𝘀𝗼𝗻 𝗶𝘀 𝗴𝗿𝗼𝘄𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘄𝗯𝗲𝗿𝗿𝗶𝗲𝘀 𝗻𝗼𝘄. 𝗧𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗺𝗮𝗸𝗲 𝗲𝘃𝗲𝗿𝘆 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝘂𝗻𝗰𝗼𝗺𝗳𝗼𝗿𝘁𝗮𝗯𝗹𝗲.

I'll be honest: when I think of Dyson, I think of vacuum cleaners, hair dryers, and beautifully designed machines that make ordinary things feel strangely futuristic.

I do not think of strawberries.

And yet Dyson has built a vertical farming system with rotating rigs, robots picking ripe fruit, UV light reducing mold, and recycled heat and CO₂ feeding the operation.

What surprised me is not that Dyson entered farming. It is how they looked at farming.

Most companies improve the visible process.
Dyson redesigned the hidden system.

That is the lesson many leaders miss. The next disruption in your industry may not come from a direct competitor. It may come from someone who looks at your "normal" workflow and sees an engineering problem.

The future will not belong to companies that automate old processes.

It will belong to companies brave enough to redesign them.

Where in your business are you still improving the process, when you should be redesigning the system?

#OrchestrationDesign #HybridManagement #AIReadiness #AgriTech

[Damian Reece @damianreece]

Check out the latest article in my newsletter: Do editors make good advisers? https://t.co/yJIk4nRUyh via @LinkedIn

[Damian Reece @damianreece]

@MPSFinsburyPark what's going on in finsbury park tonight?

[Damian Reece @damianreece]

Check out the latest article in my newsletter: Why Ratner was right... https://t.co/FyQWPCRfyN via @LinkedIn

[Damian Reece @damianreece]

@LukeJohnsonRCP This is true. People, including the Chancellor, don't understand the structure of how income tax is paid. Progressive tax is great but it does rely on a very small number of people paying a disproportionate amount of tax. They can fill a large tax hole or create a large tax hole

[Luke Johnson @LukeJohnsonRCP]

The top 1% pay 29% of income tax - lose them and the economy sinks https://t.co/PtN8eKCxAt

[Damian Reece @damianreece]

Check out the latest article in my newsletter: Those who say you can’t IPO in London are wrong. https://t.co/MCgi9daBz0 via @LinkedIn

[National Farmers' Union @NFUtweets]

This is the truth about Labour's Budget and the Family Farm Tax.

[Damian Reece @damianreece]

Check out the latest article in my newsletter: Are you with a PR factory or a PR consultancy? https://t.co/DFETCXKTEO via @LinkedIn

[Damian Reece @damianreece]

#zipcar where's my car! And why am I still hanging on the phone after 12mins? Rubbish company rubbish service...

[Damian Reece @damianreece]

What the bestseller list tells us https://t.co/f5Hc6ZDXVE via @LinkedIn

[Damian Reece @damianreece]

Check out the latest edition of Newsroom to Boardroom PR is dead - here's why https://t.co/NvtYnik7EE via @LinkedIn

[Damian Reece @damianreece]

Can business trust Labour? You’re asking the wrong question. Newsroom to Boardroom explains #rachelreeves https://t.co/cv9FPUSSUi via @LinkedIn

[Damian Reece @damianreece]

Check out the latest article in my newsletter: Tall poppy syndrome: is the media too negative about business? https://t.co/XKRso1ZmsT via @LinkedIn

[Damian Reece @damianreece]

https://t.co/qKfdUyxJ7k

[Damian Reece @damianreece]

@Peston Who will fix the "State"? Not the "State" I suspect...

[Damian Reece @damianreece]

@garetheve @IsabelOakeshott The "State" is in a mess. Can a Labour government grasp the nettle (opportunity)?

[Damian Reece @damianreece]

@kamalahmednews @CamillaTominey @DavidDavisMP @DailyTPodcast @BeanoOfficial #Sunak has made what must be the worst #election launch in political history ... risible

[Kamal Ahmed @kamalahmednews]

It’s here!!! Election Special🚨🚨🚨@CamillaTominey and I dissect the PM’s decision with election veteran @DavidDavisMP @DailyTPodcast 🎙️🎧👇🏽 PLUS Paula Vennells, Craig Mackinlay and @BeanoOfficial’s favourite joke 😂 https://t.co/mhTqDfTMJx

[Damian Reece @damianreece]

Check out the latest article in my newsletter: Revealed: The real spin doctors https://t.co/bwmXZvrgIP via @LinkedIn