@kamilrextin What’s interesting is the lack of marketers that don’t refer to first principles and simple things such as natural buying behaviour and average sales length before looking at how paid media can compliment or drive the strategy.
Dirty secret of most consumer startups right now is that they are paying for marketing, except not via traditional paid channels. Instead, it’s paid content creation (in-house or via influencers) that gets tested over and over until the TikTok algorithm grabs it and runs with it.
If I pay to market a business, I don’t have product market fit? Crazy take. Take the generational aspect out of the equation, it makes no difference. Businesses with PMF can successfully scale with paid ads as part of their overall GTM.
Head of growth - good luck scaling demand capture: Amazon marketplace. Some of these head of growth requirements are hilarious. @TaylorHoliday have a word.
@pontivflex Do you see this from tools becoming more accessible and fragmented due to AI and being able to be leaner from an ops perspective to fulfill more biz?