The dominant story about AI and the American workforce is one of displacement — jobs automated away, call centers replaced by chatbots. Petaluma Creamery tells a different story.
Fortune reports on how AI agents are saving California’s favorite cheese:
https://t.co/wwUhZ47tBb
Who moved my cheese? 🧀 🥛🧴Agentforce rebuilt Petaluma Creamery ops — orders, routing, farm-to-shelf traceability. Now 300+ accounts. $10M target next year. $200-300M ahead. Larry Peter said it best: "There's a good chance this place wouldn't exist anymore without it." This is Agentforce! 🚀 ❤️🥛🧀🧴
https://t.co/5n4qlBERAg
A 100-year-old creamery… running an agentic AI playbook? #sponsored
At @Salesforce TDX, I spoke with Petaluma Creamery’s CEO about what happens when a small team is equipped with the right tools and solves the right problems.
Not what most people expect.
🔗 Full interview → https://t.co/mn1U6kIvxh
#SalesforcePartner
🎉 Cue the confetti!
Huge congrats to Sarah Morton and @Sally_ElGhoul for receiving the Golden Hoodies at #TDX26.
Well deserved. 👏
Welcome to #LifeWithGoldie. 🤩
Petaluma Creamery faced a critical turning point in 2022, when high overhead and pandemic challenges forced a complete shutdown.
The recovery did not come from adding more cows, but from transitioning to a lean, AI-driven operation with Salesforce.
https://t.co/otK5NH23S8
How can small businesses punch above their weight and compete with larger players? For Daniel Peter, CTO of Petaluma Creamery, the answer is agentic AI. See how the century-old company gets its edge:
https://t.co/qKer0jdK9S
The Agentic Enterprise is here and #DF25 was the inflection point.
@danieljpeter, CTO of @PCreamery, shares the power of Data Cloud to answer to boost efficiency & CX.
Learn more in the Dreamforce Live Blog. https://t.co/ZBTbEKYFRA
Catching agentic development vibes 😎
Watching the @SalesforceDevs keynote at #DF25 with the OG Mr buttonclick himself @MikeGerholdt!
Such incredible new tools for Developers to create the future of business apps on the @Salesforce platform.
The agentic enterprise revolution is in full effect!
It’s @thatstokes announcing Agentforce Vibes at #df25.
Creating an app is as easy as telling the agent what to build in natural language. It writes the code and “everything else” for you!
.@SalesforceDevs — we’ve hit the tipping point where generative AI has transformed the developer experience!
You can’t miss the Developer keynote at @Dreamforce 2025 to see it in action:
🧑🧒🧒 In-person: October 15th at 2PM PT, Moscone West, Level 3, https://t.co/dA5bMzd1iS
💻 Salesforce+: October 15th at 2:30PM PT, https://t.co/nAEeLiEgrj
Featuring:
🎤 @ccoenraets, SVP, Technical Audience Relations
🎤 @extraidea, SVP, Product Management
🎤 @avanthikarr, Sr. Director, Product Management
🎤 @Janani15tweets, Sr. Director, Product Management
🎤 @stephanwcg, Sr. Director, Technical Content Engineering
See you there 🫵
#salesforce #df25 #dreamforce #vibecode #vibecoding #agentic #ai
💙 One last Tahoe Dreamin’.
Since 2016, this community event has brought #AwesomeAdmins together to learn, connect, and get inspired.
Thank you for the magic.
Introducing Agentforce 2dx—the newest version of our digital labor platform.
🚀 Embed agentic AI into any app, workflow, or process
🔧 Deploy fast with low- and pro-code tools in AgentforceDX
🆓 Build agents for free in Developer Edition
More: https://t.co/T3HVoUC7RX #TDX25
Check out how we are using @heroku to unlock 20 years worth of siloed Quickbooks desktop data.
To successfully re-launch this 115 y/o creamery, we need to be do more with less. Agentic AI is a key part of our strategy.
More info:
Heroku: https://t.co/aHNMH5JeFh
Petaluma Creamery: https://t.co/EwoSGL7DdY
Thanks to Heroku for partnering with us to sponsor this project.
Looking forward to seeing everyone at #TDX25!
#heroku #agentforce #data #agenticAI #data #integrations @SalesforceDevs@salesforce
📣 Introducing the new @Salesforce#Developer Edition, now with Agentforce and Data Cloud.
🤖Explore building AI agents and harmonizing your data in your new, full-featured Salesforce environment that doesn't expire with use.
Sign up for your free Developer Edition today: https://t.co/aJ8Nct4V0H