Daniel Peter

Petaluma Creamery CTO | @salesforce MVP HoF | Bay Area #Salesforce Developer Group Leader | #Slack | @SlackHQ | @SlackAPI | He/His/Him

[Salesforce News & Insights @SalesforceNews]

The dominant story about AI and the American workforce is one of displacement — jobs automated away, call centers replaced by chatbots. Petaluma Creamery tells a different story.

Fortune reports on how AI agents are saving California’s favorite cheese:

https://t.co/wwUhZ47tBb

[Marc Benioff @Benioff]

Who moved my cheese? 🧀 🥛🧴Agentforce rebuilt Petaluma Creamery ops — orders, routing, farm-to-shelf traceability. Now 300+ accounts. $10M target next year. $200-300M ahead. Larry Peter said it best: "There's a good chance this place wouldn't exist anymore without it." This is Agentforce! 🚀 ❤️🥛🧀🧴
https://t.co/5n4qlBERAg

[Cassie Kozyrkov @decisionleader]

A 100-year-old creamery… running an agentic AI playbook? #sponsored

At @Salesforce TDX, I spoke with Petaluma Creamery’s CEO about what happens when a small team is equipped with the right tools and solves the right problems.

Not what most people expect.

🔗 Full interview → https://t.co/mn1U6kIvxh

#SalesforcePartner

[Salesforce Developers @SalesforceDevs]

🎉 Cue the confetti!

Huge congrats to Sarah Morton and @Sally_ElGhoul for receiving the Golden Hoodies at #TDX26.

Well deserved. 👏

Welcome to #LifeWithGoldie. 🤩

[Salesforce News & Insights @SalesforceNews]

Petaluma Creamery faced a critical turning point in 2022, when high overhead and pandemic challenges forced a complete shutdown.

The recovery did not come from adding more cows, but from transitioning to a lean, AI-driven operation with Salesforce.

https://t.co/otK5NH23S8

[Charlie Isaacs @charlieisaacs]

Behind the scenes of the best-tasting cheese in the world, powered by @salesforce @agentforce @danieljpeter #PetalumaCreamery

[Salesforce News & Insights @SalesforceNews]

How can small businesses punch above their weight and compete with larger players? For Daniel Peter, CTO of Petaluma Creamery, the answer is agentic AI. See how the century-old company gets its edge:

https://t.co/qKer0jdK9S

[Salesforce News & Insights @SalesforceNews]

The Agentic Enterprise is here and #DF25 was the inflection point.

@danieljpeter, CTO of @PCreamery, shares the power of Data Cloud to answer to boost efficiency & CX.

Learn more in the Dreamforce Live Blog. https://t.co/ZBTbEKYFRA

[Daniel Peter @danieljpeter]

Catching agentic development vibes 😎

Watching the @SalesforceDevs keynote at #DF25 with the OG Mr buttonclick himself @MikeGerholdt!

Such incredible new tools for Developers to create the future of business apps on the @Salesforce platform.

The agentic enterprise revolution is in full effect!

[Daniel Peter @danieljpeter]

@Benioff Awesome choice 👌

[Daniel Peter @danieljpeter]

It’s @thatstokes announcing Agentforce Vibes at #df25.

Creating an app is as easy as telling the agent what to build in natural language. It writes the code and “everything else” for you!

[Daniel Peter @danieljpeter]

Great to hear @benioff interviewing @bradlightcap @OpenAI at #df25

#AI is unlocking human potential at new levels

[Daniel Peter @danieljpeter]

It’s Marc @Benioff kicking of #DF25 - the best @Dreamforce ever!

The age of agentic enterprise!

[Daniel Peter @danieljpeter]

.@SalesforceDevs — we’ve hit the tipping point where generative AI has transformed the developer experience!

You can’t miss the Developer keynote at @Dreamforce 2025 to see it in action:

🧑‍🧒‍🧒 In-person: October 15th at 2PM PT, Moscone West, Level 3, https://t.co/dA5bMzd1iS

💻 Salesforce+: October 15th at 2:30PM PT, https://t.co/nAEeLiEgrj

Featuring:

🎤 @ccoenraets, SVP, Technical Audience Relations
🎤 @extraidea, SVP, Product Management
🎤 @avanthikarr, Sr. Director, Product Management
🎤 @Janani15tweets, Sr. Director, Product Management
🎤 @stephanwcg, Sr. Director, Technical Content Engineering

See you there 🫵

#salesforce #df25 #dreamforce #vibecode #vibecoding #agentic #ai

[Salesforce Admins @SalesforceAdmns]

💙 One last Tahoe Dreamin’.

Since 2016, this community event has brought #AwesomeAdmins together to learn, connect, and get inspired.

Thank you for the magic.

[Marc Benioff @Benioff]

Tahoe Dreamin! I wish I was there! Hello Ohana! https://t.co/FHEAB5SRrj

[Salesforce @salesforce]

Introducing Agentforce 2dx—the newest version of our digital labor platform.

🚀 Embed agentic AI into any app, workflow, or process‌

🔧 Deploy fast with low- and pro-code tools in AgentforceDX

🆓 Build agents for free in Developer Edition

More: https://t.co/T3HVoUC7RX #TDX25

[Daniel Peter @danieljpeter]

Check out how we are using @heroku to unlock 20 years worth of siloed Quickbooks desktop data.

To successfully re-launch this 115 y/o creamery, we need to be do more with less. Agentic AI is a key part of our strategy.

More info:
Heroku: https://t.co/aHNMH5JeFh
Petaluma Creamery: https://t.co/EwoSGL7DdY

Thanks to Heroku for partnering with us to sponsor this project.

Looking forward to seeing everyone at #TDX25!

#heroku #agentforce #data #agenticAI #data #integrations @SalesforceDevs @salesforce

[Salesforce Developers @SalesforceDevs]

📣 Introducing the new @Salesforce #Developer Edition, now with Agentforce and Data Cloud.

🤖Explore building AI agents and harmonizing your data in your new, full-featured Salesforce environment that doesn't expire with use.

Sign up for your free Developer Edition today: https://t.co/aJ8Nct4V0H

[Salesforce Admins @SalesforceAdmns]

💫 @MistyRaeJones has been uplifting the @Salesforce ecosystem since 2011, helping #AwesomeAdmins succeed and giving back to the community.

Today at #DF24, she officially joins #LifeWithGoldie! Welcome, Misty!