Daniel Brady

CEO at @OritaAI || Cut Marketing Waste & Increase Margin for DTC Brands || ML Engineer with Harvard PhD

[Daniel Brady @danielmbrady]

@mattrbahr Sweet!

[Daniel Brady @danielmbrady]

DTC Brands: Had an interesting convo this week about how success metrics are evolving - it's now about profit over customer LTV. How's this shift impacted your marketing approach and tools? 🤔 #ecommerce #ecommercemarketing

[Daniel Brady @danielmbrady]

@mirmanwar @Sendlane

[Daniel Brady @danielmbrady]

@OritaAI @debgotwired @emanuelcinca Wild ML ENGINEER appeared!

[Daniel Brady @danielmbrady]

Been enjoying @emanuelcinca gems on email list management. Even if you are focused on campaigns and flows instead of newsletters, a lot of the same principles apply.

If your list is growing but conversion is lagging you probably need to optimize your list. #DTC #EmailMarketing

[Emanuel Cinca @emanuelcinca]

Myth: list cleaning is only for newsletters with 10k+ subs.

Absolutely incorrect!

Have a list cleaning routine even if you are starting from 0.

Clean your email list early and frequently to maintain deliverability and open rates.

Proper onboarding and list cleaning from day 0 can save you hours of trying to fix issues.

[Daniel Brady @danielmbrady]

@ecomchasedimond Oh wow. I guess our recently launched email/sms bill reduction tool is perfectly timed. LOL. Thanks @klaviyo?

[Daniel Brady @danielmbrady]

A peak into some of our marketing content. #Collision2023 #notartists #orita

[Daniel Brady @danielmbrady]

@zackgow posed and demo-ready. And no, we totally didn’t make those posters last night at 2am. #CollisionConf

[Daniel Brady @danielmbrady]

Obligatory #CollisionConf sign photoshoot. The sun in the eyes squint really completes the look.

[Daniel Brady @danielmbrady]

Ready to tear it up with the @OritaAI team at #Collision2023!

[Daniel Brady @danielmbrady]

Happy to chat with anyone interested in learning more about how we can help you save on your marketing and/or crm bill.

[Matt Bahr @mattrbahr]

If you're interested in lowering your Klaviyo bill, let me know. Orita is building some incredible ml tech to auto-suppress unengaged profiles / remove dups.
https://t.co/PRKN0EoRVD

[Daniel Brady @danielmbrady]

We are revolutionizing customer data for DTC brands at @OritaAI. Join me at #Connections, a @Neo4j event. Discover the power of graph tech!

🌍 June 14 for NA & Europe: https://t.co/w9iaVE8fzf

🌏 June 15 for Asia Pacific: https://t.co/iANceCmDNt

[Daniel Brady @danielmbrady]

What metrics are concerning enough to convince your DTC brand to look at the quality of its customer data?

- customer count that's inflated by 10%
- 14% increase in LTV
- 250k opt-in subscribers missing from your marketing list

Join us to discuss this next week. Link in bio.

[Daniel Brady @danielmbrady]

Pumped for this conference on June 14. Come check out my talk! I will go into how we use graph theory and machine learning to clean customer data and increase LTV for #DTC brands.

[Daniel Brady @danielmbrady]

Excited for #collisionconf later this month in Toronto. Come chat with me about all things customer data!

[Daniel Brady @danielmbrady]

Check out our first eBook! Learn how to grow your Shopify store by using the customer data you already have.

[Daniel Brady @danielmbrady]

@AlexaKilroy Once again we see that Tim and Eric and @adultswim are the true AI pioneers.

https://t.co/rSexaVew36

[Daniel Brady @danielmbrady]

@paulscheer Apparently, there was a "Sugar Daddy Ken" released in 2009.

Is this the role you were born to play?

[Daniel Brady @danielmbrady]

Don't understand all the hype around #ChatGPT and #LLMs when the folks behind @OfficialTandE and @adultswim invented the perfect chatbot over a decade ago.

Shouldn't we credit the true pioneers?

Sure, why not.

https://t.co/kw4Is7yBnb

[Daniel Brady @danielmbrady]

@RomanPierceAi You mean a heavyweight ML recommendation engine won’t work when I have 1000 SKUs and 100 orders a month???

[Daniel Brady @danielmbrady]

A lot of buzz at #shoptalk about AI/ML taking brands to the next level of growth, CX, ops…you name it. The elephant in the room is that none of this works without good data under the hood. Messy, siloed data is THE Achilles heel for any of these offerings.