Posstack

Posstack builds Shopify tools to help brands power their online stores.

[Posstack @posstack]

See how My Retro Poster team transformed a free Shopify theme into a stunning art gallery:

🚀 https://t.co/XdX7m7y9zM

Quick note: they’ve shipped posters to over 40 countries & been featured in big-name fashion & home decor magazines like Vogue, Cosmopolitan, Marie-Claire.

[Eytan Seidman @eytanseidman]

At last week's Partner Town Hall we were clear: we want to reward partners building apps merchants actually use. Not volume. Not low-quality apps that never get installed.

Today's App Store changes put that into practice. Build something merchants love, grow it, then expand.

[Shopify Developers @ShopifyDevs]

This week's security roundup 🔒

Apps will need to enforce IP restrictions by November 20.

We know the timeline is tight, but protecting merchant data can't wait.

More details below ↓

[Posstack @posstack]

@fraxool Congrats Axel! Our team is working on the migration for our app too. Hope it all goes smoothly :)

[dennis hegstad @dennishegstad]

Pretty crazy and impressive to see Shopify pay $100m for https://t.co/4ZHW1uImKN

Setting the record for the most expensive domain sale in history!

I'm sure in the future this will be a very obvious good move

[Blair Beckwith @blairbeckwith]

Today we unpublished hundreds of apps from the App Store. They came from a small group of high-volume submitters and had no merchant installs.

The App Store exists to solve real problems for merchants. Mass submissions distract from the partners who are doing that work.

We’ll soon be announcing new restrictions that limit the number of apps that can be submitted at once and we’ll keep raising the bar.

[Posstack @posstack]

😍 new https://t.co/oSQ1qvxWvs from Shopify!
(formerly https://t.co/yXsTJQAaGs)

[Birk Jernström @birk]

She just received her first @Shopify order and started crying.

When I worked at Shopify I saw that reaction and what the first order meant for entrepreneurs through countless - incredible - videos.

But this was the first time in person and in the moment.

Beautiful.

[Axel Kee 🐐🇲🇾 @soulchildpls]

RIP Apps that do usage billing, especially app that consume paid AI token to perform functions, in the end you might get nothing. 🫠

https://t.co/RQFyVrNLzW

[Posstack @posstack]

Learn why Shopify is moving its mobile apps from React Native back to native - Swift and Kotlin 👇

https://t.co/ArauJKgStT

[tobi lutke @tobi]

Craziest day in cyber security in a long time

[Harley Finkelstein @harleyf]

135 might sound like a lot and it is easy to pile on. But you know what would be worse? Not doing the hard things and not prioritizing making our App Store as secure and as trustworthy as possible.

We delist for lots of reasons, most of them unrelated to security. It's easier now than ever to find vulnerabilities and attacks are rising across the industry. Security is one of the most important thing any of us can work on right now.

https://t.co/jAl4OGZZ5V

[PJ Celis @celispj]

To all Shopify app developers looking to beef up their security right now:

Note that Anthropic runs a "Cyber Verification Program" to request access to Mythos for security purposes.

The Defense Access tier tends to get approved in minutes. Worth using!

https://t.co/tVpjwWjlIY

[Michaël @mic_gallego]

As a theme developer, I just tried Canvas. It's not bad; there are some great ideas. The primary settings are visible without extra clicks, the condensed UX for settings, the ability to quickly change the whole design with a single prompt...

But in its current form, it is slow, inconvenient, and cumbersome for anything beyond experimentation. I don't see any merchant who frequently uses the theme editor to actually use this interface.

To me, Shopify is trying to solve a problem it caused: the over-complexity of Horizon and Dawn.

With those themes, Shopify always tried to please everybody by adding a ton of settings which inevitably caused fatigue and overwhelm to merchants. The AI is hiding all that complexity, but it didn't have to be this way.

At Maestrooo, I always advocated for reducing the complexity of themes: fewer settings, more opinionated designs. When you do so, the actual theme editor is just way, way faster, because merchants don't have to go through all the cognitive overload that Shopify free themes had.

I know the tool will improve, be faster, and in overall will be the future, but in its current form, I have a hard time seeing the benefit of Canvas.

[Sean Frank @Seanfrank]

Step by step guide to have a $100m a year brand (like me):

1- large tam product.
Sometimes I do calls with young people starting their journey.

This kid jumps on and says he is selling tiny toy violins. Asks how he can get to 5k a day.

I thought he was fucking with me.

I think GLOBALLY this guy had 80% of the tiny toy violin market at $800 bucks a day.

He couldn’t do 5k a day if he was an Ecom god.

Huge tam is the first battle.
Sell water bottles, not hampster water bottles.

2- sell the product in a new way or form.

Gruns is AGI but tastier.
Comfrt is gap but online commerce.
Simple modern is water bottles on Amazon and retail.

Have a clear advantage or path to stand out.

Own a new channel, own a new way to do things.

For ridge, our wallet was different AND Facebook ads were new.

3- once you have the product, marketing is everything.

Don’t outsource things you don’t know about.

A bad ad buyer will tank your business.
Learn the basics. Learn enough to hire someone to do it.

Marketing will be a minimum of 30% of your revenue. So be an expert.

Attention is everything.

4- cac and LTV will kill you.

Starting out, you need to find the way to get first purchase profitable.

You won’t be able to hold it long term if you are in supplements or beverage

Buy EVERYONE needs to start the flywheel.

Organic is your best friend

Build an audience and shoot some damn videos.

Hustle your ass to $1m in sales on tik tok.

5- meta is still king.

If you have a product people want, that is working on organic, scale it.

Meta is everything.
Get good, deploy cash, and scale.

6- don’t overcomplicate it.

Shopify, Amazon, 1 wholesale account.
Don’t do international yet.

1 warehouse, maybe 2. Use a 3pl.

Don’t let everyone cloud your decisions.

Ridge did too much.
I was buying NPR display ads and Snapchat instead of just leaning into meta.

7- take your time.

You should not get there in 2 years. Or 3 years.

5+ year journey to get to 100m.

But start now.

You are only getting older.

—
Good product.
Big TAM.
Organic video.
Paid ads on meta.
Keep it easy and simple.
Know your numbers.
Enjoy the journey.

:)

[Shopify @Shopify]

New connectors just dropped:

Connect to @grok to ask questions about your business

Or connect to @bot to build a team of agents that help you run it

[Gil @gilgNYC]

PSA: The Shopify global catalog MCP now supports searching and returning products with 3D models. One of my favorite new features we’ve launched. So many fun commerce applications now possible. 🛋️

[Harshdeep Singh Hura @kinngh]

Next Gen Events are now stable in 2026-10!

Choose your triggers, shape your payloads with GraphQL, and filter before delivery.

During developer preview, partners have already cut their daily deliveries:

- @StoqApp: 6M → 500K
- @ablestarco : 10M → 200K
- @zapiet : 500K → 10K
- Stockful : 136K → 50K
- @abrapromotions : 1.7M → 20K

That's millions of deliveries their apps no longer need to process. Less compute spent handling irrelevant updates, less filtering logic to maintain, and simpler apps to build.

https://t.co/Pvp2Pw3Zdi

[Ben Sehl @benjaminsehl]

When I built @kotn’s first store 12 years ago, I knew how to code and it still took me two weeks just to get to something OK, years to get to something I liked.

We built the tool I wish I had back then. Here’s Canvas.

[Deven Caron @devenini]

This looks great for most merchants, but a nightmare for digital studios using modern front-end tooling and shipping only minified code. I’m expecting Sidekick to ship code directly into /assets instead of the source files. The GitHub integration needs to support source files and build tasks, similar to Vercel or other CI services, so Sidekick can actually work within a real codebase, follow its conventions, and leave agencies and studios with code they can maintain and iterate on.

[Gil @gilgNYC]

Shopping with an agent shouldn’t feel like watching paint dry. 🥱
Today, we’re launching WebMCP support for checkout, including Shop Pay, for all eligible Shopify merchants.

Learn how it works, where UCP fits, and what the data shows: https://t.co/U96VtJaeyc