Last weekend I tried to sell ice creams for $100 million each.
By customer 14 I had nailed the pitch.
- Hey, how much for an ice cream?
+ Goes for $100 million each.
- What do you mean $100 million, are you nuts? It's just an ice cream.
+ I know, we spent a lot of tokens figuring out our pricing.
- It's 2am, you are standing at the foot of my bed holding a cooler in tighty whities. Can you get out of our house before I call the police?
Despite some hesitation he didn't say no, which in B2B makes it a qualified warm lead that we can add into Salesforce.
Most founders misunderstand distribution: they optimize for "consent, "buy-in", and "not being inside someone's house."
18 conversations.
4 trespassing charges.
18 qualified opportunities at $100M ACV.
That's $1.8B in pipeline in a single weekend.
Pipeline is all that matters - it's a metric you can put on X and brag about, which is what a sustainable business model is all about.
Revenue is what your accountant puts in a boring spreadsheet that nobody reads anyway.