Google's "Needs Met" scale for Search Quality Raters. Things to note:
1) HIGH scoring URLs satisfy most/many users - covering most common intents
2) LOW scores require users to search more
3) FULLY MEETS often = zero-click searches
How does your page score for your top keyword?
“the CEO of a brokerage house explained that he had nearly completed building his own underground bunker system, and asked: “How do I maintain authority over my security force after the event?”” 🙄
Just updated the @screamingfrog Data Studio crawl report, to include a URL Inspection page. Our tutorial runs through how to connect to APIs, and if you already have an existing report, how to quickly add the new tabs & filters.
More here - https://t.co/Wrimxk2rmb.
SEO tip 🤓
You can get clicks *to your website* via Google's video tab.
How? Embed relevant videos in your content. This seems to work best when it's uploaded on your own channel(s).
⬆️47.6k clicks to my site in 3 months 🔥
+ YouTube views on top!
Heads-up. Don't ignore Discover & Google News policy warnings in GSC. It might take 6 months or a year, but a manual action could follow. Had multiple publishers reach out this weekend about manual actions for Discover/Google News. E.g. misleading content, medical content, etc.
📢 Today we’re launching the Google Search Console URL Inspection API, a new way for developers & SEOs to debug and optimize their pages 🔎 https://t.co/ckRPcFRPNJ
🏛️ Download old URLs from https://t.co/ORlt4dS4F8 🏛️
I've created a simple application to get old urls for a domain from https://t.co/ORlt4dS4F8. If you need to fix a migration, this is one of the many steps you have to go through.
https://t.co/Ex9yKEcIeP
How does it work? ⬇️
📈 The #NFT market has exploded over the past year.
💰 Sales soared past $24.9 billion in 2021, according to market tracker @DappRadar.
⚠️ But more artists are sounding the alarm over thieves stealing their digital work.
⭕️ How big is the industry's fraud problem? 🧵
Little tip - In JS rendering mode, you can quickly see the number of words only in the rendered HTML. To see exactly what they are, enable 'Store HTML/Rendered HTML', click the lower 'View Source' tab, choose 'Visible Content' & 'Show Differences'.
Tis the season #SEO fam! And the first day of the #seoadvent calendar. I'm sharing some of ✨my faAAAaavorite things✨ from the last year to help you make merry on your website and online! 🎁🥳⭐🍾 🧵
Tooling tip: Puppeteer Recorder is a Chrome extension that records your browser interactions and generates a Puppeteer script.
Super convenient for generating scripts for:
- Scraping
- Testing
- Monitoring
Heads up on why @WordPressiOS updates have been absent... we were locked by App Store. To be able to ship updates and bug fixes again we had to commit to support in-app purchases for .com plans. I know why this is problematic, open to suggestions. Allow others IAP? New name?
Apple has informed Epic Games that it will "terminate all [their] developer accounts and cut Epic off from iOS and Mac development tools" on August 28th, according to a new statement. Epic has filed a court order to stop this https://t.co/s4MKo6iWcg
When searching on Google, by default we automatically also search for any synonyms & related words to what was entered, as this is often helpful. Yesterday, our systems that do this raised concerns we were intentionally making some ideological statement. This was not the case….
If Google talked about cars the way they talk about ranking signals:
Me: Does the car use gas?
G: It doesn't work like that. Gas is messy. It would be hard
Me: But I've literally seen you put gas in the car
G: We may use gas for evaluative purposes. SEOs focus too much on gas