Daniel Lohrmann

Marketing & Data Geek. Founder @ikaros—Growth & Analytics Consulting. Instructor @GA.

[andrew chen @andrewchen]

1/ The Startup Brand Fallacy. Brand marketing is mostly useless for consumer startups. Startups build a great brand by being successful, finding product market fit and scaling traction, etc. But it’s not a real lever. Let’s not mix up correlation with causation!

[Daniel Lohrmann @danlohrmann]

@_TobyJohnstone @TawarRazaghi @Domaincomau Great point: “We have had to keep the house tidy and ready for inspection every weekend for three months. It’s very exhausting” — That's why https://t.co/dT8t7JbneQ exists!

[Daniel Lohrmann @danlohrmann]

Thanks for hosting me today @UTSHatchery, great crowd! https://t.co/AWAWU0TGrX

[Samuel Yu @mrsamuelyu]

Digital Marketing 101 @UTSHatchery #techimmersion day with Daniel from @SydneyGA 🎓

[Daniel Lohrmann @danlohrmann]

@SZ Eure Seite scheint offline!

[Daniel Lohrmann @danlohrmann]

Exhaustive article on automation - great read! https://t.co/DSQv8foXZA

[Ars Technica @arstechnica]

Pizza, the unsung agent of the robot revolution https://t.co/OiB0yIg8d5

[Jamie Smyth @JamieSmythF]

Earth's "last ocean" becomes world's biggest marine park after Russia drops opposition to Antarctic deal https://t.co/gEnyrBp3Ca @FT @WWF

[Elon Musk @elonmusk]

May need to increase size of rocket storage hangar

[Ars Technica UK @ArsTechnicaUK]

Billion dollar bank hack: SWIFT software hacked, no firewalls, £6 switches https://t.co/5c4Xpe5mKA by @drpizza

[The Wall Street Journal @WSJ]

Analysts that have touted Valeant are finally throwing in the towel https://t.co/dytwP8hqm8 via @WSJMoneyBeat

[Demis Hassabis @demishassabis]

#AlphaGo won game 3 and the match! Historic moment. In complete awe of Lee Sedol’s incredible genius, and proud of the amazing AlphaGo team!

[FT Europe @ftbrussels]

Vienna v Berlin on refugees? Today's Brussels Brief w/@alexebarker filling for @SpiegelPeter https://t.co/U4RrA15PUy

[SpaceX @SpaceX]

Weather remains 60% go for tomorrow's launch attempt. Window opens at 6:46pm ET. Webcast → https://t.co/tdni53IviI

[Edward Snowden @Snowden]

On reflection, Twitter is a lot like checking other people's email.

[The Wall Street Journal @WSJ]

Delegates from 195 nations agree on global deal to tackle climate change: https://t.co/eUwFBmmk5n #ParisAgreement

[The Greek Analyst @GreekAnalyst]

The @FT on #Lafazanis's plan to raid National Mint Office & #Varoufakis's parallel currency hack scheme. What a burn!

[LiveSquawk @LiveSquawk]

ECB SAID TO HAVE RAISED GREEK ELA CELIING BY EUR900 MLN - BBG $EURUSD

[EU Council Press @EUCouncilPress]

NOW ONLINE: #EUROSUMMIT STATEMENT (PDF) http://t.co/dfwTY1uCxr #GREECE

[Open Europe @OpenEurope]

#Merkel: We're talking €82-86bn for 3 years in 3rd programme - re debt, we will establish €50bn fund w/ state assets to repay Greek debt.

[Open Europe @OpenEurope]

Hollande: Greek parliament will convene in the coming hours to adopt new reforms. #Greece

[Preben Aamann @PrebenAamannEU]

Joint press conference with @eucopresident @JunckerEU and @J_Dijsselbloem in a few minutes