Digital Marketing Guru, Physicist, Digital PR expert. Co-owner Story & Search. Co-founder of Purple Lobby. Fellow of The Chartered Institute of Marketing.
I see bad migrations all too often, a big problem is stakeholders in businesses often don’t even know the right questions to ask about due diligence in moving to a new website. And often the agency pushing the shiny exciting new website live don’t have the SEO responsibility or sometimes the SEO knowledge. It’s devastatingly bad when mistakes are made.
Website migrations can be the make-or-break moment for many websites. As an SEO consultant, I’ve seen my fair share of both successful and not-so-successful migrations.
In this thread, I share the lessons I’ve learned through my years of experience.
Google has launched a new "best X" SERP feature.
Although this may appear to eat into traffic, the number of mentions your product gets on these type of posts clearly informs placement given what the dropdown highlights.
Getting listed everywhere just got more important.
@azarchick This is so cute. I remember doing a talk at my kids school about careers and 90% of the kids when asked at the end what they wanted to do as a job when they grew up said YouTuber. I would have loved to have had one say SEO 😂
We had a funny conversation and we wondered just how far you could get with a pair of flip flops . After all as we said, if John Wick could take out several enemies with a pencil, could we make a campaign go viral with just a pair of flip-flops?
https://t.co/Gk2xRMySZZ
INFOSYS: "Special Alert"
🔴SUNAK: Wife's family OWN "Infosys"
💥WILL WE HAVE MORE "ALERTS" COSTING £MILLIONS?
UK Government awarded contract to Fujitsu who subsequently sub-contracted the work to Indian company Infosys.
Infosys still operates in Russia despite sanctions.
So the relaunch has happened for @StoryandSearch where we blend absolutely awesome creative process with cutting edge scientific methodology to produce incredible results for our clients. Here’s to future success #digitalpr#relaunch
@stekenwright Have you ever used your ninja PR skills for evil, or if I’m being less dramatic simply tried to apply a bit of pressure on bad customer service. I would love it if you had pulled the line “don’t you know who I am” haha.