My Open Letter To World Rugby.
I’m a rugby content creator and a super fan. Like a lot of people in this space, I spend hours every week breaking down games , explaining the game, and talking to fans who already love rugby, and to people just finding it.
World Rugby is missing a huge opportunity.
There is a global network of rugby creators already doing growth work the official channels can’t do alone. We speak plainly. We stay in the conversation between tournaments. We attract new fans. We keep old fans connected. We are not media companies. We are super fans with audiences that trust us.
World Rugby should create a Content Creator Partnership Programme, with a proper benchmark, not an open door for anyone with an opinion.
What World Rugby would gain.
1. Reach outside the official bubble
2. New fans who need the game explained
3. Year-round noise between Tests
4. Local voices in local languages
5. Authentic storytelling official content rarely matches
6. Cheap, scalable promotion of RWC, Nations Championship, women’s rugby and sevens
7. Better education on laws, citing and the breakdown
8. A direct line to what fans actually think
The benchmark should be simple.
a. Consistent original content. Real engagement, not just follower count.
b. A code of conduct. Respect for players, officials and the game.
c. Tiers for emerging creators and established partners. Give qualifying creators briefings, useful resources, selected access and a point of contact.
In return, World Rugby gets a global network of people already evangelizing the sport every week.
I am not writing this because I want a free trip or a title. I am writing it because I can see the gap from the inside. The people who care enough to spend their nights editing rugby videos are already doing World Rugby’s growth job. The question is whether World Rugby wants to work with them or keep leaving that energy on the table.
If World Rugby is serious about expanding the game, this is one of the most obvious, affordable, and human ways to do it. I would be happy to help design the framework, talk through qualification standards, or connect the organization with creators who are already doing this work for the love of the game.
Rugby does not just need more content.
It needs the right people telling the story.
Let’s build that partnership.
#worldrugby #rugbycreators
I returned to the cafe that gave me caffeinated coffee instead of decaf to conduct some investigative work.
Here is what we know.
I entered the cafe on Sunday, Aug 30th at 2:06 pm. I took roughly 15 steps to the ordering station (see image below). A woman in her early 20s cheerfully greeted me.
“How may I help you?” she inquired.
“A decaf coffee please” I said, matching her lightness.
“Do you want any milk?” she delivered with mastery.
“No thank you” I said delicately to avoid offending her generous offer.
“A name for the order?”
“Bryan”
“Ok, that will be $5.09”
I then double clicked the right button on my phone and tapped the bluetooth device.
Then, unexpectedly, this woman smiled, looked at the device I was holding in my other hand, and said “I like your walkie talkie”.
This took me by surprise. She had deviated from the script and routine. What was I to make of this?
She then flipped the payment screen around for signature and simultaneously turned away, as if to allow me to do my business in private.
I scribbled nonsense onto the screen and was presented with a tip conundrum of $1, $2, and “Other”.
What was I to do? She had clear mastery of her craft and had provided great service thus far. But I was suffering a debilitating aftershock from the surprise compliment and friendly engagement.
$1 would be shameful. $2 seemed more appropriate. That would be a 39% tip for the sixty second encounter. But I am rich. Should I give more? Should I give all?
An existential dilemma draped over me. My fingers dashed to touch $2 and end the spiral.
I then walked to the opposite side of the cafe where the barista would be fulfilling the order and handed them my stainless steel cup. This was to avoid using the microplastic lined material they would have otherwise used.
I’d brought with me a flask of warmed, freshly made macadamia nut milk. Before walking to the cafe, I had heated 8 oz of nut milk to 145°F, near the ceiling before plant proteins denature and aggregate and the emulsion destabilizes. The ten minute walk inside my insulated flask would keep it around 140°F and pair perfectly with the 185°F freshly brewed coffee. This would be my companion over the next few hours on this splendid Sunday afternoon.
As I headed to leave the cafe, I ran into some friends and engaged in a lively conversation for four minutes. I wrapped the conversation and left the building for the coffee pick up location outside.
My cup and the coffee were on a ledge with a paper order receipt below it. I picked up the cup and eyed the BPA-coated thermal paper receipt that unfortunately needed handling lest I litter. Such a moral dilemma. In this ethical deliberation, I forgot to check the receipt confirmed “decaf.” Rookie mistake.
I walked home with the anticipatory delight of savoring the first touch with my lips. I’d wait until at my desk, fingers on the keyboard, music in the ears and upright posture.
Then the sipping began.
It was glorious.
At 5:43 pm I messaged Kate “the nap worked, I’m still going strong”.
Earlier in the day I’d told Kate my plan was to complete 10 hours of deep, focused work. It was Sunday, my calendar was open and it was a unique opportunity to work in an interruption free stretch.
To do this, my plan was to take a mid-day nap to refresh myself. So earlier that day, at 12:12 pm, I’d taken a 31 minute nap with 94% efficiency. I woke up feeling refreshed.
Recently I’d been dipping with fatigue in the 2-4 pm window. Likely because I’ve been waking up at 4 am and completing an intense five hour morning routine (exercise, sauna, IHHT/HBOT) and then working 10 hours straight, until 7 pm.
The nap did work.
Turns out, I also made the mistake of attributing my caffeine high to my nap. Fatal.
I finished work and began my wind down routine. I laid down in bed at 8:01 pm and only then did I realize I had a problem. Whereas normally I’d fall asleep within 2-3 minutes, something was off. My mind was wired and buzzing. There was no way I was going to fall asleep.
Not having had caffeine in years, I tossed and turned all night, creating a subjective feeling that I was awake all night.
Was this a mistake, a prank or a crime?
Noise
> yesterday, I returned to the cafe with a sound meter
> the cafe’s background noise sat around 75 dBA
> I replicated my order voice volume. It was 72 dBA
> The person behind the counter is 3 feet in distance
> this created a -3 dB signal to noise ratio
> you can hear low-frequency vowel volume
> but high-frequency consonant clarity drops off
> even with healthy hearing between 1,000-4,000 Hz
> “a decaf coffee” and “a cup of coffee” could sound nearly identical
Ordering mistakes
> I took a picture of the order screen (see image above)
> that they use to input the order
> the caffeinated/ decaffeinated buttons are adjacent
> buttons are large enough a finger mishap is unlikely
> the failure point here is a “capture error”
> both buttons say “brewed”
> therefore size/color do nothing to offset autopilot error
> order error rate in a cafe is around 1 in every 8 orders
> afternoon mistakes (when I was there) most common
> there is also a possibility that the barista making the coffee messed up the order, or pranked me
Recognizability and prank
> given my social media presence, there is a ~55% likelihood that she recognized me
> she could have thought "lol, this is going to be funny"
Given this, what do you think happened?
A must read. Israel’s vicious, carefully planned, ethnic cleansing of the Palestinian people. From that great Israeli newspaper Haaretz. A cry of rage and anger that no Australian newspaper would have the guts to run.
GAEL MONFILS OH MY GODDDD
Leaping slap shot forehand winner.
40 years old, doing things nobody else in the sport attempts.
One of the greatest entertainers in all of sports.
🤯🤯🤯🤯🤯🤯
A useful exercise to count the number of quotes in this piece, from former top intelligence and security officials, that would violate the IHRA anti-semitism definition, particularly the injunction against "drawing comparisons of contemporary Israeli policy to that of the Nazis"
Do you understand who and what we are dealing with here?
Matt is an esteemed reporter for NBC. I have respected him for years.
His team was all badly beaten by Jewish supremacists - and they beat their Palestinian guide, a 51 year old woman, UNTIL SHE WAS UNCONSCIOUS.
We’ve been covering settler violence against Palestinians in the West Bank for years.
But yesterday, we found ourselves on the menu.
A group of masked settlers beat our team and pummelled the 51 year old woman we were interviewing unconscious.
We’re all ok now - and Aida is out of the hospital - but this is just one incident among an unprecedented surge in settler violence across the West Bank.
Here’s out story on yesterday’s attack on Sunday Today on @NBCNews.
#Israel #WestBank @TODAYshow