Brand bidding: cannibalisation or incremental growth?
Depends entirely on the market.
I tested it across Google App Campaigns and wrote up what I found:
https://t.co/0HYCSrYtW9
I ran a DSP campaign and organic installs almost doubled overnight.
No, the attribution wasn't broken.
High impression volume created brand recall โ users didn't click the ad, but searched for us directly in the app store days later.
Full breakdown ๐
https://t.co/LYWWfJuOkj