Daniel Villaseñor

@itstuyo Brand & Growth Marketing Manager | Ex @twitch @primevideo @webediaes

[Daniel Villaseñor @danthive]

@abn @UniCatolicos_es

[Daniel Villaseñor @danthive]

@abn @UniCatolicos_es calla, sojas

[Daniel Villaseñor @danthive]

@Treintanyerold increible hahaha

[Base @base]

What if your next purchase was free?

@itstuyo is a money app on Base with a card where every swipe might cost you nothing

Buy now, pay maybe

[Nick @ballanutsa]

how @itstuyo entered their dopaminemaxxing era and why it's absolutely genius.

yesterday i got the biggest dopamine hit from crypto in about a year.

i tapped my tuyo debit card, and a notification pops up: free transaction, you just saved $22.

ngl, stood there in the store smiling like a child.

and the marketing guy in me couldn't stop thinking about it for the rest of the day.

so tuyo launched this debit card, where some of your purchases are just randomly free.

the genius is the wrapper they launched it under...

they called it "cashback is dead."

that's a prime example of a big idea used very well in marketing efforts.

one line that reframes the whole category.

and now, they own it, putting every other neobank is in a weird spot.

tuyo's competition got two options:

> copy tuyo, and spend the next year fighting copy-paste accusations

> or keep competing on cashback and points, a category tuyo just publicly declared dead

i think this is actually how you position a product for mass adoption.

instead of explaining stablecoins and "edUcaTing people on vAluE of crypto", you wrap the whole thing in a feeling anyone instantly gets, aka:

"damn, my card just bought my coffee for free."

@izqui9, tuyo's CEO, basically echoes this.

"card pulls in people who never cared about crypto or stablecoins, at scale. sparks a level of curiosity they hadn't seen before."

imo, that's the whole game - to make the tech disappear behind the feeling.

ggs to the team. been using tuyo for 3 months now, easily my favorite neobank, and i'm sitting top 7% on TUYOs points.

so i guess... waiting on my ambassador offer now 👀

[Tuyo @itstuyo]

thank you nick! 🫡

[Daniel Villaseñor @danthive]

@ballanutsa @itstuyo @aperezpaya @Jackhaldorsson thank’s mate!

[Daniel Villaseñor @danthive]

se ha puesto interesante la próxima temporada de celeste

[Jorge Izquierdo @izqui9]

50m impressions last week, yet nobody talked about it being crypto.

the goal with our new onboarding was to go from download to funded accounts less than 5 minutes. that requires using the same payment methods consumers are used to (apple pay or ach pull) even if there are stablecoins behind the scenes.

we onboarded tens of thousands of customers in the past few days to true self-custodial banking. it's the holy grail of finance and they don't have to know any of it.

[Daniel Villaseñor @danthive]

@itstuyo @stripe @Stablecoin 😍

[Tuyo @itstuyo]

For Tuyo to reach millions, our onboarding experience has to be best in class.

We've been working with @stripe to make that real. Now, if you're in the US, you can fund your account via Apple Pay or ACH Pull.

@itstuyo 🤝 @stripe @Stablecoin

[Daniel Villaseñor @danthive]

@clima_studio ✨🫶🏻

[Clima @clima_studio]

Today we are introducing Clima.

Clima is not a new studio. It is the natural evolution of Urano Studio.

We are still the same team, with the same standards and the same way of understanding design, but with an identity that feels more precise for the moment we are in.

[bruno @bruno_zawiasa]

Double win with @itstuyo

[Tuyo @itstuyo]

@base 🟩🟩🟩🟩

[Polymarket @Polymarket]

🚨 NEW POLYMARKET: Will the startup behind the “Buy Now, Pay Maybe” card launch a token? https://t.co/vAzJmia29s

[Daniel Villaseñor @danthive]

We didn’t improve cashback. We made it obsolete.

That was day one. imagine what’s next.

[Tuyo @itstuyo]

Yesterday we unveiled Buy Now, Pay Maybe and the adoption is wild. Since rolling it out, we have already given out +1,700 purchases for free.

Let us clarify a few things:

1. Buy Now, Pay Maybe is not gambling. There’s no betting, entry, prize or loss. An algorithm decides when to give a purchase for free to maximize customer happiness.

2. There’s no debt in Tuyo. Customers need to have the available cash in their balance to make a purchase (and sometimes we will just cover it!). No credit is provided and overdrafts are not possible.

Financial products and incentives were incredibly boring and stale. Buy Now, Pay Maybe feels novel and that has ignited a spark.

We are creating the next generation of financial services leveraging the best new technology. Innovation like this is needed to deliver it to the mainstream.

We look forward to having you try it out!

[Tuyo @itstuyo]

Yesterday we unveiled Buy Now, Pay Maybe and the adoption is wild. Since rolling it out, we have already given out +1,700 purchases for free.

Let us clarify a few things:

1. Buy Now, Pay Maybe is not gambling. There’s no betting, entry, prize or loss. An algorithm decides when to give a purchase for free to maximize customer happiness.

2. There’s no debt in Tuyo. Customers need to have the available cash in their balance to make a purchase (and sometimes we will just cover it!). No credit is provided and overdrafts are not possible.

Financial products and incentives were incredibly boring and stale. Buy Now, Pay Maybe feels novel and that has ignited a spark.

We are creating the next generation of financial services leveraging the best new technology. Innovation like this is needed to deliver it to the mainstream.

We look forward to having you try it out!

[Daniel Villaseñor @danthive]

oh wou, we made it to @Polymarket

[Polymarket @Polymarket]

NEW: Fintech startup launches “Buy Now, Pay Maybe” card that randomly covers some purchases.