Darrick Li

-dehrik- Senior Leader, Creative Marketer, Chef Always in Training, Father of 2.
The views expressed are my own and not of my employer.

[Darrick Li @darrickli]

@Wilnerness @TorontoStar @dugilbo Hi Gilbert, I would be interested in speaking to you about my collection! Thank you.

[Darrick Li @darrickli]

Our groundbreaking Pricing Intelligence suite is going north of the border! SMI's exclusive Digital CPM and Linear TV effective CPMs will bring the Canadian market visibility into the cost of reaching viewers on OTT, Online Video, and Linear TV and listeners on Digital Audio.

[Media In Canada @MediaInCanada]

SMI releases suite of tools to offer more insights into ad pricing https://t.co/XCzvuEq5C7

[IAB Canada @iabcanada]

Darrick Li from @SMI_Data is taking us through the third of a quarterly series whereby we look at the national advertising spend in Canada. #OurCommunityUninterrupted #AdSpend #Webinar #DigitalSpend

[Variety @Variety]

With that, #SNL’s value has increased noticeably. A 30-second spot this season and last cost around $180,000, according to ad spending tracker Standard Media Index. The average cost of a 30-second perch for the 2015-2016 season totaled around $89,500. https://t.co/VkhJlxrkP1

[Standard Media Index @SMI_Data]

How has the return of live sports in August changed the ad revenue share amongst Canadian networks? Join @FennessyJames next at 11a ET as he reveals the national data. #FTVACanada https://t.co/vvxFkpW8Xx

[Cdnmarketing @CdnMarketing]

Join @darrickli Professor at @SenecaCollege and Sr. Director at @comScoreCA for a full-day seminar on media measurement and research. Learn more: https://t.co/WLw4KmtbkP

[Alex Kennedy @AlexKennedyNBA]

Nobody is allowed to play as the Warriors on NBA 2K17. We can all agree on that, right?

[RTDNA_Canada @RTDNA_Canada]

.@darrickli: From a digital standpoint, there are few dirty little secrets: ad-blocking (~17% in Canada), invalid traffic, etc. #RTDNA2016

[Darrick Li @darrickli]

@Steve_Mac_NS Followed! Glad you enjoyed the session. Let's talk! Don't forget to follow @comScoreCA as well.

[Darrick Li @darrickli]

@Doors_OpenTO your site is not working. The map does not show any buildings. Fix it!

[Darrick Li @darrickli]

#kobebryant #stephencurry #DeMarDeRozan #KyleLowry #jamesharden #lebronjames #NBAAllStarTO

[Darrick Li @darrickli]

@jeffcthomas https://t.co/rVJS78FacH

[Toronto Blue Jays @BlueJays]

Retweet this for the chance to win 2 tickets to today’s #ALCS Game 4. #ComeTogether

[Elaine Li @elainewli]

Viewable impressions are higher with CPG. I just breathed a sigh of relief! @comScoreCA #IABxpro

[Ruslan @UseinovRuslan]

Talking about sport SM campaigns. . . PanAm ads in Toronto
@darrickli @DinorahFloresdf

[Comscore Canada @ComscoreCA]

What is the value of a digital ad if it isn't viewable? Find out in our latest whitepaper: http://t.co/S8pWAYqpjR

[Kailei Elik @kailei_elik]

It may be day one but @darrickli has an awesome class. Super engaging, which is needed at 8:55 on a Saturday! #smd202

[Darrick Li @darrickli]

Big game tonight. Let's show them who should lead the East! #RTZ #wethenorth Kyle Lowry #nbaballot

[Toronto Raptors @Raptors]

Retweet this to VOTE Kyle Lowry and for a chance to win a signed jersey, playoff tickets and more! #NBABallot #RTZ

[Darrick Li @darrickli]

Kyle Lowry #nbaballot