Shout out to all ladies your heroes ๐๐
We celebrated heroes day yesterday but we didn't forget you our legend who took in an octopus inside her๐๐๐๐๐๐ฟ
Most surveys fail to provide useful insights because they:
1) Only ask what you think ๐ค
2) Reward completion over accuracy ๐ฏ
FOLIO asks you to predict what everyone else thinks, and rewards you for being right! ๐ฅ ๐
This difference produces a signal most market researchers miss: perceived consensus, or what people believe the majority view is.
In markets where trust and social proof shape outcomes, perceived consensus often drives what people do next.
We turn survey questions into 'predict the majority' polling games with real rewards on the line, pushing people to think beyond their personal beliefs to forecast the crowd.
The result is faster completions, higher engagement, and a direct comparison between what someone personally believes vs. what they think everyone else believes.
The gap between these two signals (perceived consensus vs. personal preference, segmented by demographics) is where the real positioning, pricing, and messaging insights are revealed.
We just published how it all works and why brands across industries should care. ๐