Dave Schneider

Chief Marketing Officer @RedWingShoes. Build brand, drive demand. #MarTech as enabler. Food, travel & #ThatsCub lover! Logan + Ellia's dad. Tweets all mine.

[Dave Schneider @dave_schneider]

#shoptalk17 "Everyday I become more convinced that all roads lead to #omni as future of retail - better CX & internal ops." @marcericlore

[Dave Schneider @dave_schneider]

@StevePeckham I’m learning this right now. So valuable.

[Dave Schneider @dave_schneider]

@hellojoepeters The Cake-eater version makes me want to climb the wall. Clearly too many people have too few things to do out there ……

[Dave Schneider @dave_schneider]

@erinreportsTV So sorry to hear this. Ironically, eating dinner here now!

[Dave Schneider @dave_schneider]

@JRudis Biggest congrats!

[Rishad Tobaccowala @rishad]

An incredible multi media piece on Chicago and its history with water. Ideally read on a computer or a tablet. An example of how the future of content no longer fits in many of the containers of the past including newspapers or magazines. https://t.co/yyxJBotcNj

[Dave Schneider @dave_schneider]

Thrilled to see our #LaborDayOn work for Red Wing Shoe Co. garner a bit of hardware. Congrats to all, including our agency partners at Droga5! #weareredwing #redwingshoes https://t.co/Z9uNlb4MOD

[NBC News Health @NBCNewsHealth]

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[Dave Schneider @dave_schneider]

@hellojoepeters Umm. 1977. :)

[Jess Zafarris 📚 @JessZafarris]

This conversation is FANTASTIC. If you're not listening to #AdweekWomenTrailblazers right now—jump in! It's free!

[ADWEEK @Adweek]

This is the 7th matchup in Round 1 of our #AdOfTheYear Reader's Choice bracket! 🏆

Which do you think was the more notable marketing moment?

1⃣ @Nike’s “You Can’t Stop Us”
2⃣ @RedWingShoes “Labor Day On”

(If you can't remember the details, check the replies to this tweet.)

[ADWEEK @Adweek]

OPTION 2: In a campaign (more a movement) kicked off by @RedWingShoes, more than 50 brands used their marketing channels to promote job openings they had instead of sales or discounts over Labor Day weekend.

https://t.co/KKFXbYiASE

[Dave Schneider @dave_schneider]

@SchneiderNA Thank you for helping take #LaborDayOn from all of us at @RedWingShoes

[Minneapolis/St.Paul Business Journal @MSPBJnews]

The company is asking other brands to join them in using their own social, marketing and retail channels on Labor Day to post all available job openings using the hashtag #LaborDayOn.​ https://t.co/3ViW3SRAcb

[Dave Schneider @dave_schneider]

@GapInc Thank you for joining us at @RedWingShoes to take #LaborDayOn !

[Dave Schneider @dave_schneider]

@vrushhalibharat On behalf of @RedWingShoes thank you for helping us take #LaborDayOn

[Red Wing Shoes @RedWingShoes]

There’s still time to join us in helping reclaim Labor Day for the workers of America. On September 7:
1. Post any job opening you have
2. Tag #LaborDayOn
3. Help our workforce get back on its feet
Visit https://t.co/iF47okb4q8 to learn more.

[Red Wing Shoes @RedWingShoes]

Thank you @projectbuildmn for being a 2020 partner in taking #LaborDayOn. Your work inspires us.

[Snagajob @snagajob]

We’re taking #LaborDayOn to help connect you with available jobs. All weekend long we will feature urgently hiring employers. Apply here: https://t.co/mukeiDc4CD

[Red Wing Shoes @RedWingShoes]

Thank you for taking #LaborDayOn @FastenalCompany. Appreciate your support!

[Bryan Croft @BryanCroft]

#LaborDayOn #NowHiring https://t.co/UF8Frqo52r