Dave Castell

Digital innovator, branded entertainment,musician; Global Partnerships,Content&Tech | Director @Skytv, ex @TheTradeDesk, ex @Channel4,@AOL,@Microsoft, @Nokia

[Dave Castell @davecastell]

What’s next for this golden era of original digital global entertainment, brands leveraging and interacting with data-rich content and consumer streaming services? Arguably, the future is choice for all – those that straddle subscr…https://t.co/I0l9bxxLWN https://t.co/0FnpGbInMi

[Dave Castell @davecastell]

Delighted to be speaking at this great Royal Television Society event with some fantastic co-panellists Discovery's Katie Coteman, Paramount's Dan Fahy, Stella Artois' Tom Harris and chaired by Campaign Magazine UK's Gideon Spanier…https://t.co/09nDXQHgor https://t.co/ltEft8WLSv

[Dave Castell @davecastell]

Thrilled we can announce The Trade Desk is partnering with The Ozone Project at an incredibly important time for trusted journalism and premium editorial content globally. https://t.co/2ic6RVOWwk

[Dave Castell @davecastell]

@svenhag is #hiring. Superb role in Germany in the team at the forefront of media innovation across TV & pub partnerships to join us at The Trade Desk. Know anyone who might be interested? Please reach out directly or apply below if so. https://t.co/MkEH8k5Eep

[Dave Castell @davecastell]

The ever-mindful mouse in the global streaming house: could huge continued growth and investment in SVOD for Disney ultimately presage more AVOD growth across the board for canny consumers? Thanks to The Drum for the inclusion https://t.co/UwxnZxF286

[Dave Castell @davecastell]

Game changer in connecting the dots for brands, broadcasters and premium content via the smartest technology in European TV: TF1, France’s largest broadcaster continues the revolution, partnering for programmatic. The future is segmentée! https://t.co/kEfZnf9nbb

[Dave Castell @davecastell]

Absolutely delighted to get behind the announcement for this game-changing partnership in Europe (not to mention globally) for multi platform streaming and Connected TV with Sky Media and The Trade Desk - onwards and upwards for th…https://t.co/lBK0Jg1abq https://t.co/2E2wOOPaul

[Dave Castell @davecastell]

Future of identity and advertising, in partnership. The Wall Street Journal reports on how Publicis Groupe and Epsilon are working with The Trade Desk to power a new vision of internet identity. https://t.co/NIowlYgSzQ

[Dave Castell @davecastell]

Currently on stream in Europe -: Ad-supported streaming services are on the rise. Read how consumer TV habits are evolving around the world https://t.co/qau0bNLwRN

[Dave Castell @davecastell]

'Connecting' the dots - the future of shopping, advertising and marketing: we're excited to team up with Walmart Connect as they launch a new digital advertising platform powered by their valuable shopper data. Read more from CNBC: https://t.co/6c9vCfN4BQ

[Dave Castell @davecastell]

The US Connected TV strategic bigger picture: Connected TV is the top choice for marketers looking to reallocate campaign budgets, according to The Trade Desk's Future of TV Report. Read more about the findings in Forbes: https://t.co/0t2TmF9pdV

[Dave Castell @davecastell]

Return of the Mac (APAC): The Trade Desk's latest case study on how OMD APAC and Gojek achieved a staggering 6x return on advertising spend for a Lunar New Year campaign. ​ https://t.co/GQFqEmDWj8

[Dave Castell @davecastell]

Read why The Trade Desk's ANZ General Manager @Bayesman believes 2021 will be the year of harmonizing audience targeting and measurement across devices. #WeAreTheTradeDesk https://t.co/MJYPXuJMed

[Dave Castell @davecastell]

What is measured,...can be managed: how to measure Connected TV alongside existing linear strategies in the new The Trade Desk Edge course: https://t.co/ZiLmv7Nwtq #TheTradeDeskEdge #WeAreTheTradeDesk https://t.co/3ZYwitLn2Z

[Dave Castell @davecastell]

The Washington Post adopts Unified ID 2.0 and will also make it available to 100+ other online publishers via their Zeus platform. Read more: #WeAreTheTradeDesk https://t.co/UT5pzhYcdR

[Dave Castell @davecastell]

Read why The Trade Desk's SVP of EMEA @Filleepa predicts Connected TV will be a central part of media planning in 2021. #WeAreTheTradeDesk https://t.co/11JiqCp1FY

[Dave Castell @davecastell]

Joining the OIympian streaming races: Discovery+ is set to launch in Jan 2021, with the ad funded catch up format potentially making all the difference to gaining headway in the hugely competitive European streaming and Connected T…https://t.co/amZSMknQ4O https://t.co/kM1v0Z3hin

[Dave Castell @davecastell]

Is Netflix’s pandemic party coming to an end? Thanks to City AM for the opp
to comment about growing consumer reluctance to spend big on streaming as the time comes for ad-funded competitors to shine https://t.co/SRq2uMBzRL

[Dave Castell @davecastell]

Reinventing the streaming playbook: find out how Disney Streaming Services switched up their strategy to better market their streaming service in ‘the new normal’. #TTDGroundswell https://t.co/6g7EIyPOE9

[Dave Castell @davecastell]

Cutting through the webinar mêlée: Brands and advertisers need a new playbook for 2020 and beyond. Find out more at Groundswell, The Trade Desk's Digital Marketing Festival on September 22-24: https://t.co/nJM4Cs4oei #TTDGroundswell https://t.co/M3Q6qJdRH4