The proposal is the easiest place to lose a freelance deal that the work itself would have won. Reusing a clean structure every time beats rewriting the intro from scratch for every client.
If you're not asking for a deposit before you start freelance work, you're financing your client's project for free. Fifty percent upfront is normal. Ask for it before you open a single file.
Freelancers lose more deals to vague pricing than to the price itself. Break the project into line items instead of one lump sum. When a client can see exactly what they're paying for, they negotiate less.
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