David Rose

Helping EU/UK tech founders crack the US market 🚀 | CEO @ USXP | Podcast: Scaling Stateside 🎙️ | US Launch • Ops • GTM • VC 📈 | Cycling • Music 🎶

[David Rose @davidbrose]

British founders pitch like they're apologising for being in the room.
Americans pitch like the room should be grateful they showed up.
Guess which style raises more money.
Full episode: https://t.co/vySWmcZMFg

[David Rose @davidbrose]

ARR doesn’t tell you whether you’re ready for the US. It only tells you one part of the story. The real question is whether your market, team, GTM, operations, and legal setup can support the move.

We’re covering this live in London on June 18.

Reply: https://t.co/YR0zLnQ8hX

[David Rose @davidbrose]

Congratulations to @niklaslindgrenn and the entire Endra team on the $50M funding round via @a16z!

[Niklas Lindgren @niklaslindgrenn]

Today we're announcing that we've raised $50 million led by @a16z, bringing our total funding to $74 million over the last 12 months.

Anton, David, Gustav and I started Endra 18 months ago in an unheated wine cellar in Stockholm without any lights. I'm incredibly proud of what we've built so far and the team that has joined us since.

Endra is by far the most ambitious MEP engineering technology company ever existed. We're about to transform how millions of engineers who design our data centers, hospitals and homes work, and bring the future of how we design buildings to life.

I recently sat down with leaders in the industry in a conversation during two days in New York and London, to understand how the engineering organizations of the future look like, and how AI will fundamentally rewrite how they operate as a business. See the full conversation below.

This is by far the most exciting time of my career, and we're just getting started.

@joeschmidtiv, @dhaber and the whole @a16z team: kudos for believing in and supporting our crazy vision.

Excited to share what's next at our launch event in Las Vegas on September 14th. Spots are limited, so apply for access today. Link below.

[David Rose @davidbrose]

70% of US card transactions are processed in Atlanta.
Not NY. Not SF.
That's why Georgina Nelson (TruRating, 1B+ ratings) built her US team there — one of the threads in our new Scaling Stateside episode 🎧 https://t.co/vySWmcZMFg

[David Rose @davidbrose]

Matt Oxley has spent 10 years building and scaling Opal. So his advice on the first US sales hire is worth listening to: don’t hire the “Hollywood sales guy” too early.

You need someone who can build the GTM machine, not just perform inside one.

Scaling Stateside working session · June 18
Registration link: https://t.co/cQ4iZ47AET

#usexpansion #europeanfounders #startups #gtm

[David Rose @davidbrose]

Most founders donʼt fail in the US because they lacked information.
They fail because the information was too generic for the decision in front of them.

The real value is context:
— what breaks at your stage,
— which assumptions are untested,
— who you should hire first, and what questions you have not been asked yet.

That is what we are building Scaling Stateside around.
USXP × Scaling Stateside
Working session for founders · June 18
More info: https://t.co/xHR09TfmLf

[David Rose @davidbrose]

@SebJohnsonUK Keep up the good work @SebJohnsonUK! 🔥

[David Rose @davidbrose]

US founders pitch better than European founders.

It's not talent. It's training.

In the US, kids start show and tell in kindergarten — standing up, making the case for why their pen is better than yours.

Sales training at age five.

That wiring doesn't exist in the UK system. It shows up years later when a brilliant European technical founder undersells what they're building to a US VC.

The gap is real. But it's learnable.

Full episode with @mattwichrowski, Partner at @flyvc
👇
https://t.co/HdVRWgiq3c

[David Rose @davidbrose]

One thing that catches European hiring managers off guard: US candidates don't just ask about the role.

They ask about OTE accelerators, HSA eligibility, vesting cliffs, non-solicitation clauses, and expense reimbursement timelines.

Your answers tell them everything about your US market readiness.

Interview playbook 👇
https://t.co/tTUImg30Eo

[David Rose @davidbrose]

European founders aren't moving to the US early enough.

@mattwichrowski from @FlyVC on why the staggered approach no longer works — and what to do instead.

Full Scaling Stateside episode here: https://t.co/PvpL2WOP1Z

[David Rose @davidbrose]

A great pitch deck answers "is this a good business?"

US VCs are asking something different first.
https://t.co/NbkuMVpuP6

[David Rose @davidbrose]

When is a company actually ready to expand into the U.S.?

Joining a great panel at the @SelectUSA Investment Summit next week to dig into exactly that — with @JKirgues, @GucOzenci, and @DanielCGlazer.

Tuesday, May 5 | 1:45–2:45 PM ET | National Harbor, MD

[David Rose @davidbrose]

Want to get on a US VC's radar before you're ready to raise?

@mattwichrowski from @FlyVC breaks down how he builds conviction on deep tech companies — and what that means for founders who want to be discoverable.

The prepared mind approach. Worth understanding.

[David Rose @davidbrose]

Great product gets you in the room. The right mindset gets you the deal. 🇺🇸

Leading a workshop on exactly that at the @SelectUSA Investment Summit — Sunday May 3, 1:00–2:30 PM ET, National Harbor.

[David Rose @davidbrose]

European founders are great at pitching decks.

US VCs fund founders, not decks.

That gap costs more raises than bad TAM slides ever will.

Storytelling is the most underinvested skill in the US fundraising process.

Full post here: https://t.co/NbkuMVpuP6

[David Rose @davidbrose]

Truth from a UK founder who has already made the US expansion and VC fundraising journey. Thank you for sharing this important discussion @MHollandBR!

[Michael Holland 🇺🇲🇬🇧 @MHollandBR]

What UK founders get wrong about VC advice — the operator vs financial partner gap

I sat down with Matt Oxley from @usXpartners to discuss US Expansion

Watch the full video here - https://t.co/1kb1sB8Irc

#BlickRothenberg #ScaleUS #USExpansion @BlickRothenberg

[David Rose @davidbrose]

@MHollandBR @wilsonsonsini @BlickRothenberg EOR impacts on stock options is a super important topic! Thank you for sharing this discussion @MHollandBR!

[David Rose @davidbrose]

60 US VC firms have offices in London. They're writing big checks — are you ready to pitch them?

Join us for a hands-on US VC Fundraising Workshop in London on April 21st.

Speakers from Wilson Sonsini, eCap Financial, SurrealDB & Odyssey Ventures.

Seats are limited → https://t.co/9S5tb13Bie

#ScalingStateside

[David Rose @davidbrose]

Half-day US VC workshop for UK Founders

London. 21 April.

@wilsonsonsini on US term sheets and the 5 key differences between UK and US VC fundraising.

Corinne Thompson on pro forma models and data rooms.

And a live Q&A with Alistair Mitchell, GP at Odyssey Ventures.

Built for European founders who are serious about raising from US VCs. Free to attend. Link below.
https://t.co/9S5tb13Bie