David Dubree

Helping small town rural Indiana embrace 21st century opportunities for talent attraction and retention. Founder @SuncastStudios and other startups.

[David Dubree @daviddubree]

The Far East Broadcasting Company is a great organization to support!
#FEBC #GoodNews
https://t.co/gFZoQANHDR

[David Dubree @daviddubree]

Defend Persecuted Christians Worldwide https://t.co/Ec9LcpSLrC
#ACLJ

[David Dubree @daviddubree]

When I entered the temple I searched the room for traps. Join me in the ‘Temple of Deals’ with @Namecheap #NCTemplateofDeals

https://t.co/0W44XyTql2

[David Dubree @daviddubree]

Who needs a door anyway?! Missing stall door in the men's room at @Arbys on south 3rd st in Terre Haute, Indiana. AND the door to the restroom doesn't lock either...hmm... #NotGood #FastFood #NoPrivacy

[David Dubree @daviddubree]

Looking for a Road Map to duplicate success of Top Indie Makers? This newsletter written by @byhazellim reverse engineers their success in great detail. Almost copy and paste! Subscribe to Juicy Ideas https://t.co/OUXbNRUjwJ #StartupSuccess #RoadMap

[David Dubree @daviddubree]

I JUST SCORED AN AWESOME #VIDEO DEAL!

https://t.co/2DryxoUaDl

95%+ off amazing training and $15K+ in giveaways from @5DayDeal!

10% helps charities like @villageimpact, @streetchildus & many more!

Hurry! Ends Forever June 13 @Noon PDT!

[Jason Fried @jasonfried]

An unusually simple spin-off story.

It was 2014, and we decided to spin one of our products off into its own company. The product was Know Your Company and knew the perfect person to run it. Her name was @clairejlew.

There are a million ways to spin-off a company. And most of them are fucking complicated. Complicated stuff is anathema to us at 37signals, so anything messy, extensively lawyer-y, protracted, knotty, or otherwise elaborate was off the table. So what was the simple way to do this?

How we structured the deal.

At the moment of the spin-off, Basecamp owned 100% of Know Your Company. The product was a year old and had generated a few hundred thousand dollars of revenue at that point, so it was a nice growing business, but it was still young and mostly unformed. Its best days were ahead of it.

So we decided to give Claire half of it. We’d own 50%, she’d own 50%. Her 50% wouldn’t cost her anything.

We wanted her, she was up for the challenge, and the money that she would have to normally come up with to buy-in wasn’t an amount that mattered enough to us to put any hurdles in the way of making it happen. Plus, we didn’t have to mess around with silly valuations either. Why complicate things?

We’d maintain that 50/50 partnership until she generated $1,000,000 in new sales. It could take 3 weeks, it could take 3 months, it could take 3 years. The $1,000,000 was cumulative — she’d hit it whenever she hit it. And when she did, we’d flip the partnership in her favor. She’d now own 75%, and we’d own 25%. And that’s how it would run in perpetuity.

It was that simple.

I’ve attached the actual term sheet to prove it.

It was signed one day later on November 20th, 2013. She hit the $1,000,000 in revenue mark long ago, so today she’s got 75% and we retain 25%.

Things can be simple.

Talk to enough people about spinning things off, putting deals together, writing up agreements, coming to terms with people, etc. and you’ll inevitably hear how complicated it is.

But it’s not inherently complicated. It often becomes complicated. Just about everything can be made complicated.

Spend enough time doing business and you’ll notice that making things harder than they need to be comes naturally to most people.

I believe simple is actually the natural state of things. It’s simple until you make it complicated. This goes for just about anything in life and work.

I hope the way we structured this deal — simple terms, a single one-page plain language agreement, a handshake, and a ‘we’re here to help any time’ will serve as an example of how simple a deal can be.

[David Dubree @daviddubree]

A 360 degree eclipse totality sunset. Shot in Sullivan, Indiana. Totality had to be experienced!
#Eclipse2024 #Totality #Sunset

[David Dubree @daviddubree]

Whaaaat! #HolyCowGirl

[David Dubree @daviddubree]

"POSSIBLY DANGEROUS - DEFINITELY FUN" That reminds me of growing up back in the day. If you need a break from social media drama, news, and re-runs, take a look at my new project - Hometown Explorers. It should be a blast!
https://t.co/qe4jbevoHx
#Refreshing #DangerousFun #IRL

[Southwest @SWESTSCHOOLS]

CHAMPS!!! 🎾🎾🎾

[GoldenArrows @GoldenArrows1]

Boys Tennis team got a new ride!!
Have to bring that Sectional Trophy home in style!!🏆🎾🏆🎾

[David Dubree @daviddubree]

@LGSuzanneCrouch @VisitIndiana Small town Indiana has a contender - @sullivan_city Stop in for a visit, I'll show you around our hometown.🙂 #INIndiana #OurHometown

[David Dubree @daviddubree]

Possibly dangerous. Definitely fun :) If you're like me, you need a break from social media drama, and endless news. That's the inspiration for this offbeat adventure community and newsletter. Subscribe and join us as we prepare to launch! #Dangerous #Fun
https://t.co/qe4jbevoHx

[David Dubree @daviddubree]

First Friday Chat with Mayor Clint Lamb is underway now on WNDI 95.3FM hosted by John Montgomery in Sullivan, Indiana with guest Mayor elect J.D. Wilson! Check it out on your radio or on the City's Facebook page! #CityOfSullivan #FirstFridayChat #SullivanIndiana #SuncastStudios

[David Dubree @daviddubree]

@ArbysCares My wife took care of it - after at least 25 minutes on hold waiting to speak to a customer support rep. We wasted at least an hour dealing with this. I charge $120/hr & up for my professional time...what is your plan? I recommend upgrading your customer svc dept, quickly. #GO

[David Dubree @daviddubree]

@ArbysCares we just paid for an online order through your app. Went inside to pickup and they are out of roast beef in Terre Haute, IN. Where's my money? Nobody answers the 800 number for a refund. #WheresTheBeef #WheresMyMoney

[David Dubree @daviddubree]

@Arbys we just paid for an online order through your app. Went inside to pickup and they are out of roast beef in Terre Haute, IN. Where's my money? Nobody answers the 800 number for a refund. #WheresTheBeef #WheresMyMoney

[David Dubree @daviddubree]

The secret is out! Crews quietly worked using a new and advance 'Ultra fast build' process to transform the Sullivan, Indiana skyline into the new world HQ for a Deep-Space and Generative A.I. research company. Is @elonmusk involved? @NASA @SpaceX? 😏🤭
#DeepSpace #AI #PhoneHome

[David Dubree @daviddubree]

Construction crews came in quietly last night working hard using a new 'Ultra fast build' construction process for a Deep-Space and Generative A.I. research company HQ. Name withheld. Wow - Small town Sullivan, Indiana?! Is @NASA involved? @elonmusk #DeepSpace #AI #Huh😉🤭🪐🛰️