Helped creators scale from sub-1M to 3.5M sub
Work(ed) with: @TheaBooysen, @itsmewemmbu, @ParrotXP ...
Helping podcasts turn long-form into viral clips
dms open
I think Europeans take for granted living in Europe.
You can just buy a ticket on a whim to fly to Greece, Italy, France, England, Slovenia, Croatia, Malta, whatever takes your fancy, for a quick weekend getaway.
Often for really cheap too via Ryanair, like way cheaper than Spirit was.
I just bought a ticket to Rome from Barcelona for ~€40. 🤯
And you don't even need a passport.
Many Europeans don't even have a passport due to the Schengen Area.
In the US, if you fly 3 hours away, you end up in freaking Topeka, Kansas with nothing to do.
In Europe, you could end up in the Swiss Alps, the Mediterranean coast, quaint Italian towns, French vineyards, the Eiffel Tower, the freaking Colosseum, etc. etc.
Content Rewards is lowkey a scam.
Here's what actually happens when you run a campaign on there
You deposit your budget.
You set a CPM rate.
And then hundreds of random kids (most of them have 0 clue how to actually clip)
start downloading your content, running it through some cheap AI tool to create the clips
That’s what you’re paying $10K for
The clippers don't know your niche. Yesterday they were posting ishowspeed shorts
They're just feeding your footage into an AI tool and posting the result.
And the worst part:
You don't own a single one of those accounts.
Every page that posts your content belongs to a random clipper who'll move on to the next campaign the second yours runs dry.
The moment your budget hits zero, the entire distribution network disappears.
No accounts to keep. No data to learn from. No infrastructure you can build on.
And the reason this happens is because "it's cheaper than Facebook ads."
That’s how most these agencies market themselves
“We get $1 CPMs and you’re paying $10+ on Meta.”
But you're not comparing the same thing.
Paid ads give you targeting, retargeting, data, and an asset you control.
Content Rewards (external campaigns) give you volume from people who are optimising for their own payout.
The only solution is to build inhouse
@lctandrei by finding angles the bigger creators overlook
smaller creators can move faster, experiment more and pivot quick
study 100x outliers from small creators, thats where the fresh ideas usually are, then js adapt to your content
the fastest way to hit 1k subs is education
not entertainment
entertainment has a way higher bar for attention
education is simple
“i have problem”
“you solve problem”
thats why small educational channels grow absurdly fast when the value is obvious
the smartest yt strategy:
1/ find ideas already proving demand
2/ understand why they worked
3/ remix them for your audience
copying 1:1 usually fails, understanding the psychology behind the click is where the money is